What To Expect From New Beauty Brand Pleasing
Harry Styles’ new project – a beauty/ life brand – Pleasing has officially dropped. Pleasing is Styles’s first business venture and includes a range of nail polishes, an illuminating primer serum and a dual-purpose eye and lip oil.
The nail polish tops look like pearls, the packaging is Instagram-worthy and the tagline “find your pleasing” is merely an extension of Styles’s unique and much-revered aesthetic.
Styles announced the purpose of the beauty line was to “bring joyful experiences and products that excite the senses and blur the boundaries”. Styles announced that he hoped to “dispel the myth of a binary existence”.
Pleasing is about celebrating you and encouraging customers to be themselves. It’s a step away from traditional beauty industry ideas.
According to the website, this is the first drop and it appears more will be on the way soon – with a possibility of clothing and other branded merchandise.
You’ll have to wait until 29 November to get your hands on the collection but can pre-order now. Prices start at £16 for Pearly Tops, a clear nail polish to give a “barely there” effect or painted over other colours, and £50 for the Perfect Polish Set, which comes with alphabet stickers.
While skincare also features in the collection – the Pearlescent Illuminating Serum and the Pleasing Pen will also be available – nails are an evident focus for Styles, whose playful use of polish has become something of a style calling card.
The Perfect Polish Set
“Housed in collectible glass bottles mirroring perfume decanters of the past, our Nail Polishes for Perfect Pearl are inspired by the pearl within the oyster.
Pictured from left, Inky Pearl, Perfect Pearl, Granny’s Pink Pearls, and Pearly Tops. Perfect Pearl and Pearly Tops are available separately, or within the full set.
Mix and match, glossy and matte. Wear them straight, or apply over or under other shades to create your own looks, if you’d like.
Our Nail Polish formula is 12-Free. Visit our website for more information on our sustainability practices.”
The Pleasing Pen
“ A dual-ended potent eye and lip serum, delivered through cooling steel rollers. The Pen features a fresh eye gel, formulated with natural lingonberry, okra, and hyaluronic salt that hydrates and rejuvenates tired under eyes. All the while, the demi-matte lip treatment soothes and replenishes with marshmallow extract and olive-oil derived squalane.”
The Pearlescent Illuminating Serum
“Submerge your skin into a bath of illuminating hydration, delivered through unique pearl capsules that dissolve into a transparent, glossy formula. Featuring Beta-glucan and Vitamin B, in just two pumps, this subtle layer of product will visually transform skin into a smoother and more reflective surface.”
Harry Styles Pleasing
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