'Vulgar' McDonald's banned in Rome

'Vulgar' McDonald's banned in Rome

McDonald’s fast food outlets are scattered around the globe, but for the first time, in recent history, Italy’s culture ministry has banned the chain from building yet another restaurant in the capital, Rome.

The proposed restaurant would have been built next to the ancient Baths of Caracalla, but plans were rejected.

The Mayor of Rome Virginia Raggi praised the decision on Twitter saying “We go forward with the culture minister to stop fast food construction in the archaeological area of the Baths of Caracalla,” she wrote. “The wonders of Rome must be protected.”

Italians are well renowned for there aesthetic prowess and many Romans flocked to social media, following the decision and praising the Culture Ministers stance. ‘Keep the vulgar Mcdonalds away’ said one tweet.

The Roman baths date back to the 3rd century and sit near the centre of the city close to the Coliseum and other famous sites.

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