Google reveals UK’s most popular searches of 2021 including Matt Hancock and Squid Game

Google reveals UK's most popular searches of 2021 including Matt Hancock and Squid Game

Google reveals UK’s most popular searches of 2021 including Matt Hancock and Squid Game

2021 UK google searches: Matt Hancock & celebrities dominate UK’s most popular searches 

The UK’s most searched for trends and terms over 2021 have been released and include everything from political scandals, celebrities and of course Covid. 

The UK list included footballer Christian Eriksen and movie Dune. 

Matt Cooke, head of Google News Lab, said: “It’s no surprise that 2021 has revealed some interesting insights into the zeitgeist of the nation.

“During a year of unpredictability, we have turned to sport, entertainment, gardening, recipes and UK-based travel to get us through some of the most frustrating and difficult times.

“We have seen searches for prominent women dominate the top of our lists, as well as huge rises in second-hand and sustainability queries over 2021.

“Year in Search always provides a fascinating insight into what the nation is thinking, learning and discovering – about themselves and others.”

Here are the most searched terms for 2021 according to Google.

Google reveals UK's most popular searches of 2021 including Matt Hancock and Squid Game
Google reveals UK’s most popular searches of 2021 including Matt Hancock and Squid Game

Famous people 

Most of 2021’s top trending searches were related to individuals at the centre of the year’s biggest news stories.

Footballer Christian Eriksen takes the top spot after he collapsed on the pitch and had a cardiac arrest during a Euro 2020 football match. 

Matt Hancock is in second. The former health secretary was caught on CCTV kissing his married aide Gina Coladango and the footage and stories of the affair were leaked to the press. 

Tennis sensation Emma Raducanu was the third-most Googled person in the UK after she surprisingly won the US Open. 

Piers Morgan is in fourth place. Likely due to his constant heavy criticism of actual celebrities. 

Prince Philip, Sarah Everard, Alec Baldwin, Sean Lock and Alec Baldwin also made the top 10. 

TV Shows

Of course, the hit Netflix show Squid Game dominated the search trends for 2021.

Netflix said the Korean show is their “biggest TV show ever” and revealed it had been watched by 142 million households around the world. 

It was watched by 111 million users in its first 28 days on the platform. 

Bridgerton was watched by 82 million households in its first month, therefore securing a place on the list. 

Hit show Line Of Duty had the world searching “Who is H?” as it drops into fourth most-Googled.  The final episode saw 128 million viewers tune in making it the most-watched episode of a drama in 20 years – according to the BBC. 

“Who left Strictly?” and “when does Love Island finish?” according to the most searched for “who” questions.

Google reveals UK's most popular searches of 2021 including Matt Hancock and Squid Game
Google reveals UK’s most popular searches of 2021 including Matt Hancock and Squid Game


The most-searched trend for films was sci-fi movie Dune – starring Timothee Chalamet and Zendaya. 

Marvel had three of its movies – Black Widow, Eternals and Shang-Chi on the list. They take second, third and seventh most-searched-for movies respectively. 

The highly anticipated James Bond film No Time To Die was the fourth most-Googled film. 


The most Googled lyric search was Lady Gaga’s Poker face. 

Adele returned to the music scene this year and her hit single Easy On Me came in second. Niel Diamond’s Sweet Caroline came in third after it became an unofficial anthem for England’s Euro 2020 campaign. 

UK’s most Googled and search – the breakdown!

Here’s Google’s full list of top trending search terms for the UK in 2021.

All terms

  • Euros
  • Premier League
  • Christian Eriksen
  • Covid vaccine
  • Prince Philip
  • Matt Hancock
  • Emma Raducanu
  • Sarah Everard
  • England vs Denmark
  • Sean Lock


  • Covid vaccine
  • Matt Hancock
  • Sarah Everard
  • Afghanistan
  • GME
  • Kyle Rittenhouse
  • Gabby Petito
  • Green list countries
  • Lockdown
  • Palestine
  • Sport


  • Sport
  • Premier League
  • England vs Denmark
  • Champions League
  • England vs Italy
  • Wimbledon
  • Olympic medal table
  • England vs Germany
  • England vs Scotland
  • NBA


  • Christian Eriksen
  • Matt Hancock
  • Emma Raducanu
  • Piers Morgan
  • Alec Baldwin
  • Travis Scott
  • Ronaldo
  • Jack Grealish
  • Tyson Fury
  • Ashley Cain

Political Figures

  • Matt Hancock
  • Joe Biden
  • Bernie Sanders
  • Greta Thunberg
  • Nicola Sturgeon
  • Sajid Javid
  • Owen Paterson
  • Jackie Weaver
  • Angela Rayner
  • Nancy Pelosi


  • Christian Eriksen
  • Emma Raducanu
  • Ronaldo
  • Jack Grealish
  • Tyson Fury
  • Harry Kane
  • Anthony Joshua
  • Conor McGregor
  • Andy Murray
  • Gareth Southgate


  • Squid Game
  • Bridgerton
  • The Serpent
  • Line Of Duty
  • Love Island
  • Behind Her Eyes
  • Its A Sin
  • Pembrokeshire Murders
  • Vigil
  • Friends Reunion


  • Dune
  • Black Widow
  • Eternals
  • No Time To Die
  • Red Notice
  • Army Of The Dead
  • Shang Chi
  • Halloween Kills
  • Suicide Squad
  • Jungle Cruise

Song lyrics

  • Poker Face lyrics
  • Easy On Me lyrics
  • Sweet Caroline lyrics
  • Brown Sugar lyrics
  • good 4 u lyrics
  • Three Lions lyrics
  • drivers license lyrics
  • Body remix lyrics
  • Bad Habits lyrics
  • All Too Well lyrics


  • Matt Hancock memes
  • Bernie Sanders chair meme
  • 4 lads meme
  • hamster meme
  • Prince Philip memes
  • its coming home memes
  • Squid Game meme
  • sea shanty meme
  • homeschooling meme
  • Line of Duty memes

All questions

  • Is Facebook down?
  • Is WhatsApp down?
  • When will lockdown end?
  • What does COP26 stand for?
  • When will I get the vaccine?
  • Where does vanilla flavoring come from?
  • How many times has Italy won the euros?
  • How many cases in my area?
  • What does impeachment mean?
  • When does Love Island finish?


  • When will lockdown end?
  • When will I get the vaccine?
  • When does Love Island finish?
  • When does lockdown start?
  • When does Love Island start?
  • When do shops reopen?
  • When will schools reopen?
  • When do gyms reopen?
  • When do hairdressers open?
  • When does the Olympics start?


  • Who are the Taliban?
  • Who won Logan vs Floyd?
  • Who left Strictly?
  • Who do England play next?
  • Who is Ashley Cain?
  • Who will England play next?
  • Who is H?
  • Who paid the largest criminal fine in history?
  • Who is Bernie Sanders?
  • Who wins Squid Game?


  • Banana bread recipe
  • Sex on the beach recipe
  • Pimms recipe
  • Iced coffee recipe
  • Baked oats recipe
  • Scallops recipe
  • Overnight oats recipe
  • Malt loaf recipe
  • Pornstar martini recipe UK
  • Sourdough starter recipe


  • Lockdown birthday ideas
  • Pergola ideas
  • 30th birthday gift ideas
  • Pumpkin design ideas
  • Valentines meal ideas
  • Sexy halloween costume ideas
  • Nail ideas
  • Lockdown valentines ideas
  • Quiz round ideas
  • Garden ideas UK

Second hand

  • Second hand furniture near me
  • Second hand books online
  • Second hand electric cars
  • Second hand sofa
  • Second hand watches
  • Second hand kitchens
  • Second hand iPhone 11
  • Second hand cars near me
  • Second hand clothes
  • Second hand Rolex

Or searches

  • Who won England or Scotland?
  • Bare with me or bear with me
  • Fiance or fiancee
  • Do clocks go forward or back in March?
  • Bear in mind or bare in mind
  • Is a jaffa cake a cake or a biscuit?
  • Who won Logan or Floyd?
  • Who won Austin or Bryce?
  • Yours faithfully or sincerely
  • Effected or affected


  • Travel update UK
  • PCR test for travel
  • Caravan holidays
  • Portugal holidays
  • Travel green list
  • International travel
  • Travel corridors
  • Greece travel restrictions
  • Travel to France from UK
  • Malta holidays



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