Copper Hair trend: The Hottest Colour of The Year
Actress Milla Jovovich’s iconic bright copper hair from the 1997 film The Fifth Element is back!
Alex Brownsell, the co-founder of Bleach London, said Jovovich’s copper tone is behind the brand’s best-selling Tangerine Dream, a bright auburn semi-permanent dye.
“Red and copper are traditionally colours for excitement,” Brownsell suggests as to why the off-kilter colour seems to be having a moment.
The #copperhair hashtag on TikTok has nearly 25 million views and counting – and there are plenty of DIY tips. “Everyone always wants to make a statement after something big has happened,” adds Victoria Hunter, colourist and co-owner of New York City’s Whittemore House Salon, who recently took model Ariel Nicholson to a rich shade of cinnamon.
Celebrities are leading the way with copper hair. FKA twigs debuted ultra-saturated copper curls, while Bella Hadid showed off her chunky, Ginger Spice-inspired face-framing highlights; her sister, Gigi, soon followed suit with long, fiery auburn strands for her Versace’s fall show appearance.
“Right now, [it’s about] these dipped-in-Kool-Aid tones and a DIY henna look,” says New York–based colourist Jenna Perry.
But be prepared, this double-process dye job takes a lot of maintenance, with trips to the salon needed every six to eight weeks, with at-home gloss or colour conditioners in between.
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