Arnold Schwarzenegger and Salma Hayek play Greek gods BMW’s Super Bowl commercial. It aired in a mythical format and it featured both, the former California governor Schwarzenegger and actress Salma Hayek.
The ad played off of Greek mythology, Schwarzenegger playing Zeus and Hayek as the goddess Hera, promoting BMW’s latest electric car, the BMW iX.
The Cincinnati Bengals and Los Angeles Rams meet in Super Bowl LVI.
The ad breaks are the most expensive and fiercely sought after advertising spots in sports history.
How much do SuperBowl ads cost?
Super Bowl commercials are more expensive than ever. But for advertisers, they’re a better deal than ever.
NBC — which is broadcasting this year’s game — announced last week that it is sold out of Super Bowl ads, with multiple 30-second spots that have been sold for a record $7 million each.
This year’s Super Bowl tickets are the most expensive ever.
Watch Arnold Schwarzenegger and Salma Hayek in BMW Super Bowl ad
Dwayne “The Rock” Johnson helped get Super Bowl LVI underway
It’s been two weeks since the last NFL football game, and quite a bit has transpired in that time. But Actor Dwayne “The Rock” Johnson just marked the start of Super Bowl LVI, introducing the Rams and the Bengals ahead of the start of the game.
The Rams are about 5-point favourites in this game in an average of Vegas odds and statistical models. That’s a fairly close line, especially given that the game is taking place in the Rams home stadium.
The Bengals won the coin toss and deferred to the second half of the game.