Rihanna is the queen of product placement (Picture: EPA)
Rihanna fans are loving the fact the Barbadian singer used her Super Bowl halftime performance to promote her beauty brand Fenty.
The iconic show in Glendale, Arizona, which marked halftime as the Kansas City Chiefs took on the Philadelphia Eagles in the annual Super Bowl final is often watched by 100million Americans every year.
So what better a stage to do a little product placement?
That’s what RiRi fans are joking about, as the star, whose real name is Robyn Rihanna Fenty, was presented with one of her beauty products by a backing dancer mid-performance.
The Umbrella hitmaker, 34, then appeared to apply some of the Fenty powder before launching into All Of The Lights.
Now that’s some pretty clever marketing from the music icon, who will not be paid for the performance, but is clearly keen to make the huge effort of performing on one of the world’s biggest stages financially worthwhile.
The star made sure she promoted her Fenty makeup line during the performance (Picture: Diggzy/Shutterstock)
As well as being one of the world’s best-known 21st century singers, Rihanna is also big boss of a fashion and beauty empire, with her Fenty Beauty makeup line, Fenty Skin products, and her iconic Savage x Fenty lingerie and loungewear making her a billionaire.
Fans are loving Rihanna’s business-savvy move, as one said: ‘Meanwhile riri : showing Fenty halfway through her halftime she’s funny that’s why we love her & she never forget her business.’
Another commented: ‘Rihanna pullin out the fenty to do a lil make up touch up was *chefs kiss.’
It’s fair to say Rihanna absolutely smashed the 13-minute set (Picture: Frank Micelotta/PictureGroup for Fox Sports/Shutterstock)
The star has since confirmed she is pregnant (Picture: REUTERS)
And the performance certainly can’t have been a walk in the park for Rihanna, as she confirmed after the show she is indeed pregnant with her and partner A$AP Rocky’s second child, after fans spotted what looked to be a baby bump.
This comes after the pair welcomed their first-born in May 2022.
In what was an epic comeback after seven years of silence from the singer since her 2016 album Anti, fans of Rihanna are losing it over her performance.
A$AP Rocky and Rihanna welcomed their first baby in May (Picture: Getty Images)
The 13-minute set was crammed full with the legend’s bangers as clad in red, Riri kicked things off with B**** Better Have My Money, before launching into Where Have You Been, Only Girl in the World and We Found Love.
The singer also performed Work, Wild Thoughts, Pour it Up, before bringing the show to a close with All of the Lights, Run This Town and Umbrella.
All this was done with her trademark incredible vocal range, rip-roaring choreography and some seriously ambitious moving set pieces.
More: Trending
Of course there wasn’t time for all the singer’s hits – of which she has many – and lots of fans were disappointed not to hear classics like Disturbia, Pon de Replay and Kiss It Better.
But all in all, the only thing most people are saying is Rihanna, take a bow – because that was nothing short of epic.
Got a story?
If you’ve got a celebrity story, video or pictures get in touch with the Metro.co.uk entertainment team by emailing us [email protected], calling 020 3615 2145 or by visiting our Submit Stuff page – we’d love to hear from you.
Follow Metro on Snapchat
You can follow our new Snapchat show Pop Cultur’d, the go-to place for all things pop culture.
Keep up with the latest Showbiz exclusives by following Metro Showbiz on Snapchat.
And football fans can indulge in all the transfer gossip and more on Metro Football on Snapchat.
The queen of product placement.
