Premier League backs Sorare’s NFT fantasy football game despite crypto crash
Financial Times says The English Premier League has struck a multimillion-pound deal with Sorare, the blockchain-based fantasy sports game, as the world’s most popular football league bets that trading in digital collectibles will survive beyond the current crypto slump.
Paris-based Sorare — which is backed by star players including Kylian Mbappé and Lionel Messi — announced a four-year licensing contract with the Premier League on Monday. Users will be able to collect and trade digital cards representing players from all 20 English top-tier teams and use them in its fantasy football game.
Sorare will pay the Premier League tens of millions of pounds a year to secure the rights, according to people familiar with the agreement, with each year’s final payment dependent on performance.