‘We vowed to find a solution to the age-old problem of shotting spirits’ (Credits: Getty Images)
Leave it to two university students to find a way to make doing shots as easy as drinking a glass of water.
Fizzr is the brain child of Harry Otvos and Solomon Moryoussef, who wanted to come up with a solution to what they call the ‘age-old problem’ of downing shots.
They ended up producing Fizzr, a sachet of powder you pour onto your tongue. As it fizzes and foams in your mouth, you then down your shot. The idea is that Fizzr should conceal the taste of your chosen poison and make it taste like, well, nothing.
As with so many great ideas, the inspiration for Fizzr came to the boys on a night out.
‘Picture the scene,’ the pair write on their website. ‘The two of us are running late for a pub crawl in Leeds.
‘Playing catch up, we reluctantly force down five shots each, wincing after each one and fighting hard to hold back a not-so-tactical chunder.
‘Throats burning and feeling vehemently sick, we vowed to find a solution to the age-old problem of shotting spirits.’
So what’s actually in their magic powder? Ginseng. ‘The world’s best kept secret,’ they write. ‘Known to increase energy and cognitive awareness.’
So not only does Fizzr make shots taste good, it makes them better for you too?
Yes, it sounds too good to be true – so I put their claims to the test.
I bumped into Harry and Sol in the queue for the loos at Notting Hill Carnival. More than a few rum punches down, the idea of drinking alcohol that didn’t taste like alcohol was pretty appealing.
Once I’d got past the shock revelation that they’re both still at Leeds University (the phrase ‘side hustle’ didn’t exist when I was at uni), I dutifully did as instructed, pouring the powder onto my tongue.
It tastes zesty – a bit like sherbet – and while it was still foaming away in my mouth, I then added a neat shot of vodka into the mix too.
If doing a shot normally is 10/10 on the ‘this is horrific’ scale, Fizzr brings it down to a 3/10.
The vodka wasn’t tasteless, but it was much more palatable – no retching, eyes watering or questioning your life decisions. Essentially, you can take a shot without needing five minutes to recover.
It’s kind of like a chaser, but before you drink. And considering I used to chase my tequila with Smirnoff Ice, this is definitely a better option.
‘Won’t it encourage people to binge drink?’ I asked Sol. But the pair say the powder could actually do the opposite. If you only bring three sachets of Fizzr with you on a night out, according to them, you’re only go to do three shots. They’re nothing if not optimistic.
Like reverse Jesuses, the pair seem to have achieved the impossible.
You can order Fizzr online. Prices start at 3.95 for a pack of 10.
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Too good to be true?