Top US senator calls for probe into Prime energy drink
US Senator Chuck Schumer has called on regulators to investigate Prime energy drinks – promoted by YouTubers KSI and Logan Paul.
The energy drinks have become something of a cultural trend in recent months.
Senator Schumer alleges the drink is being targeted at children despite its high caffeine content.
Prime Energy contains 200mg of caffeine per can, which is almost twice the amount of the energy drink Red Bull.
Prime energy drinks carry a warning stating that it is not recommended for children under the age of 18.
But Schumer alleges that Prime was packaged and marketed “in near identical form” as a caffeine-free drink from the brand. As a result, parents had unknowingly bought the drink for their children, he told reporters on Sunday.
“The FDA [Food and Drug Administration] must investigate PRIME for its absurd caffeine content and its marketing targeting kids on social media,” he later said on Twitter.
