Simon Cowell has baffled us with this video. Truly, baffled.

The Britain’s Got Talent judge has shared his heartache over one of his favourite products no longer being available and it’s, erm, Listerine?

Simon, 63, proved that desperate times call for desperate measures as he publicly begged the brand to bring back its original mouthwash.

Sharing his plea with his 2.2million followers, the talent show creator held up an empty bottle of his beloved Listerine in his bathroom.

‘I’ve run out of Listerine,’ he began solemnly.

‘This is the original. You don’t sell it anymore in the UK, I don’t know why because it’s the best.

Simon Cowell issued a very passionate plea to Listerine (Picture: Instagram)

The talent show judge is desperate for the original flavour to return to the UK (Picture: Instagram)

He is, quite literally, begging (Picture: Instagram)

‘Could you please, please bring it back?’

‘I’m begging you,’ the told the brand.

Baffled? Same here.

But Simon didn’t stop there, turning caps lock on for a strong-worded caption.

He wrote: ‘@LISTERINE I’VE COMPLETELY RUN OUT, PLEASE BRING IT BACK TO THE UK !!!!!!!’

Naturally, people have questions after the music mogul’s bizarre post.

‘This was not on my 2023 bingo card’, one person tweeted.

‘need to become a celebrity so i can beg companies online to bring back discontinued products/go back to their original formula and know that there’s a chance they might listen’, another said.

His bizarre video prompted people to ask questions about Simon’s appearance (Picture: Steve Granitz/WireImage)

‘New favourite video on the internet unlocked’, one added.

Meanwhile, co-star Howie Mandel hailed Simon’s video the ‘best ad ever’.

There were also countless comments made, however, about Simon’s appearance, as fans asked ‘what happened’ to his face following plastic surgery over the years.

Last year, though, the star revealed that he had ditched Botox after deciding the treatment had left him looking ‘like something out a horror film’.

Instead, he’s turned to a healthy diet to battle the natural effects of ageing.

‘There was a stage where I might have gone a bit too far,’ he confessed.

‘I saw a picture of me from “before” the other day, and didn’t recognise it as me first of all.

However, he no longer has any filler or Botox in his face (Picture: Todd Williamson/NBC via Getty Images)

He decided to get it removed after his son started laughing at him (Picture: David Livingston/Getty Images)

‘Eric was in hysterics. Enough was enough,’ Simon said.

Simon added to The Sun that there is now ‘no filler’ in his face ‘at all.’

‘Zero. There was a phase where everyone was having their faces pumped full of this and the other.

‘But actually, for me now, a lot of it comes down to healthy eating and drinking tonnes of water.’

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We have no idea either.