Online consumer fury is futile – it’s far better to take a long view and hit firms in the pocket
The i says so, what angry boycott are you currently taking part in? Oh, come on, you must have at least one righteous consumer stance you are adopting right now. Perhaps you are avoiding companies that advertise on the Right-leaning GB News channel – or those that have decided not to do so any more.
What about all those brands that support certain causes you don’t agree with on social media? Or don’t speak up when you think they should? Go online and you will find a new boycott born every hour, with social media users swearing they will never buy from a certain brand ever again.
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