Kourtney Kardashian’s latest Lemme gummy is a conversation starter (Picture: HULU)
Kourtney Kardashian has announced the latest product in her chewable multivitamin range, Lemme.
Titled ‘Lemme Purr’, the mum-of-three revealed on Tuesday that the product would soon hit shelves.
The reality star’s latest drop focuses on ‘treating vaginal health and supporting freshness and taste’ and after Kourtney posted about the gummy on Instagram, she was met with anti-feminist backlash.
The wellness fanatic launched Lemme in September and the brand is a partnership between the Poosh founder and her long-time bestie Simon Huck.
Other chewables in the range include debloating gummies and metabolism-enhancing gummies.
Her latest Lemme post read: ‘Your [cat emoji] is going to love this… Meet Lemme Purr: our new vaginal health gummy!
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The reality star’s latest drop focuses on ‘treating vaginal health and supporting freshness and taste’ (Picture: @KourtneyKardash/Instagram)
‘Vaginal health is such an important part of a woman’s overall well-being (and not talked about enough) which is why we are so excited to launch this!’
Kourtney went on: ‘Give your vagina the sweet treat it deserves (and turn it into a sweet treat). You know what they say…you are what you eat.
‘We combined real pineapple and Vitamin C with the power of clinically-studied SNZ 1969™ probiotics to target vaginal health and pH levels that support freshness and taste.’
After Kourtney posted about the gummy on Instagram, she was met with anti-feminist backlash (Picture: @KourtneyKardash/Instagram)
Other chewables in the range include debloating gummies and metabolism-enhancing gummies (Picture: Nathan Congleton/NBCU Photo Bank/NBCUniversal via Getty Images via Getty Images)
But many of Kourtney’s 212million Instagram followers accused her of capitalising on women’s insecurities.
Replying to the star’s post about the new gummy, one person said: ‘This is ridiculous. It’s not supposed to smell or taste sweet. If it does something is wrong. Don’t buy into this nonsense!’
Another Instagrammer echoed: ‘These are not necessary!!!!! Not everything about women’s bodies is wrong!!!!!!!’
Other comments included: ‘Another example of marketing unnecessary projects to women to make them feel insecure enough to buy it,’ ‘I’m a gynecologist. This ain’t it. Stop giving your money away. You do not need this’ and ‘This makes no sense.’
‘You’re literally creating something for a woman/people with vaginas to worry about, to sell your product. They clean themselves. No vitamin or list of medical buzzwords is going to make a difference or be able to directly affect a targeted part of your body,’ penned another of Kourtney’s disgruntled followers.
However, others showered Kourtney in praise, with one person saying: ‘Whoever is on lemme’s marketing team, girl you deserve a raise!’
Others added: ‘This ad is great’ and ‘Thank you for this! Vaginal probiotics do wonders!’
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While many people swear by multivitamins, a report by Harvard Health published in 2022 found that ‘most studies find no benefit from multivitamins in protecting the brain or heart’ but noted ‘there are potential benefits and no risks from one daily standard multivitamin’.
Metro.co.uk has reached out to Lemme for comment.
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