JD Sports agrees £47.5m sale of 15 brands to Frasers Group

The deal will see Mike Ashley add Liam Gallagher’s fashion label Pretty Green to his retail empire

Mike Ashley’s Frasers Group has snapped up a basket of 15 brands including former Oasis frontman Liam Gallagher’s Pretty Green and 1980s brand Tessuti in a £47.5m cash deal with JD Sports.

JD, which owns Size?, Finish Line in the US and Spain’s Sprinter as well as its main retail chain, said the sale of the “non-core” brands would allow it to focus on other priorities, particularly the “international and digital expansion of the group’s core premium sports fashion” retail brands.

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​The deal will see Mike Ashley add Liam Gallagher’s fashion label Pretty Green to his retail empire Mike Ashley’s Frasers Group has snapped up a basket of 15 brands including former Oasis frontman Liam Gallagher’s Pretty Green and 1980s brand Tessuti in a £47.5m cash deal with JD Sports.JD, which owns Size?, Finish Line in the US and Spain’s Sprinter as well as its main retail chain, said the sale of the “non-core” brands would allow it to focus on other priorities, particularly the “international and digital expansion of the group’s core premium sports fashion” retail brands. Continue reading…