Does your pleasure have a carbon footprint? (Picture: Getty Images)

Since it’s World Environment Day, what better time is there to shrink the carbon footprint of your self-pleasure?

Yes, even masturbation has an environmental impact, we’re sad to say.

Showerheads are very popular self-pleasure aids for people with clits, with 22.9% saying they use its steady stream of water to masturbate.

But alas, the fallout of this is that 300 million litres of water are wasted this way each year.

To give you a better picture, it amounts to around 121 Olympic-sized swimming pools’ worth of water down the drain every 12 months.

In a bid to reduce this staggering figure, Love Not War, a company that makes a range of luxury, eco-friendly sex toys out of recycled aluminium cans, is offering 20% off their modular sex toys to encourage people to end their self-love affair with their showerhead.

Instead, the brand wants you to swap to a more eco-friendly showerhead sex toy to reduce wasted water.

It’s also partnered with advertising agency DUDE:London to create campaign videos designed to get you to ‘Break Up With Your Showerhead’.

Will Ranscombe, CEO and Co-Founder of Love Not War, said: ‘When it comes to sex, we know that wetter is better. It’s better for us anyway, but perhaps not when it comes to our planet.

‘Our primary focus is on pleasure – but orgasms shouldn’t cost the Earth. We want to encourage people to “Break Up with Your Showerhead,” and switch to more sustainable options for self-love.

The LASKA heads by Love Not War cost £34.99 (Picture: Love Not War)

‘We’re keen for people to know that by making the decision to break up with their shower heads and switch to a Love Not War toy, they can save water and ultimately reduce their environmental impact, all while enjoying an orgasm. Save the planet, one orgasm at a time.’

The brand’s LASKA and GRÁ heads start from £34.99 – a small price to pay for a long-term sustainable swap (and a pleasurable one at that).

The GRÁ costs £79.99 (Picture: Love Not War)

This new campaign comes hot off the heels of the launch of the Womanizer Wave, the first showerhead designed to be used as a sex toy.

But eco-conscious users need not despair, the toy’s EcoSmart tech uses 60% less water than conventional showerheads, so fans of more… indulgent showers don’t have to worry.

And with a two-in-one pleasure stimulation with a water massage clitoral stimulator, it’s great for solo sessions or partner play.

So, with the environment on our minds today, it’s the perfect time to make the steamy showerhead switch – both for the planet and for personal pleasure.

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Here’s how to make a more sustainable (and pleasurable) swap…