KSI and Logan Paul, the founders of the highly caffeinated energy drink Prime are accused of circumventing national import laws and selling their product against the Canadian Health regulations guidelines.
Cans of Prime Energy, each with 200 milligrams of caffeine, have been seen on shelves in Ontario, Quebec, and Alberta, WTX News has learned.
Influencers circumvent import laws in Canada
That exceeds Health Canada’s limit by 20 milligrams. The influencers responded by suggesting the drink has 140mg of drinks and suggesting it was incorrectly labeled.
“As a result, it should not be sold in Canada,” a Health Canada spokesperson said in an email on Tuesday.
In an email, Prime said it follows the regulations set out by the countries it sells in. It said its Canadian version has 140 milligrams of caffeine.
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Prime owners respond but ignore specifics
Asked to account for the presence of the 200-milligram U.S. cans, Prime repeated that it “complies with federal regulations.” In the drinks on Canadian shelves, that’s not accurate.
The company noted that the packaging says Prime Energy is “an energy drink and is not made for anyone under the age of 18.” Their team, who responded on their behalf, categorically deny that Influencers circumvent import laws in Canada.
Logan Paul & KSI launched Prime Energy drinks after having a ‘tasteless’ boxing match, which was condemned by many professional boxers who saw this as a mockery stunt of their sport, where the two ‘deceptively’ hated each other only to launch the drink.
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