How to buy the teddy bear
John Lewis has kicked off the season with a classy advert. The John Lewis Christmas advert is here, and thus the festive season has begun.
This year’s offering, titled The Beginner, is as sweet and heartwarming as you’d expect, telling the tale of a man who desperately tries to learn how to skateboard in order to connect with Ellie, a teenager who will be joining his home in a foster placement. Aw.
As has been the case with many John Lewis ads over the last few years, the mini film isn’t super in-your-face with promoting actual things you can buy, but if you take a second look, you’ll start to spot some special items.
John Lewis Christmas advert
We all see the John Lewis Christmas advert as a bit of a CHristmas tradion, for some of us, especially in the media, it kicks off the festivites. Such is the impact that often a fury of internet searches like, how to buy the teddy bear? suddenly appear on google search.
Spy that bear with the jaunty red scarf? That’s a special Christmas edition of Lewis Bear.
You’ll also spot some Lewis Bear baubles and pyjamas.
When you buy any of these items, plus others from the dedicated collection, 25% of the sales will go to support John Lewis’s charity partners, Action For Children and Who Cares? Scotland.
Here’s what’s on offer.
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Lewis Bear
A cheery chap (Picture: John Lewis)
Lewis Bear pyjamas
What says Christmas more than a pair of festive pjs? (Picture: John Lewis)
Lewis Bear bauble
Cute! (Picture: John Lewis)
Buy for £5
Lewis Bear bauble head
Green, cream, or a combo? (Picture: John Lewis)
Rampage skateboard
In case you fancy giving skateboarding a go (Picture: John Lewis)
Lewis Bear tote bag
For those who love to tote (Picture: John Lewis)
Lewis Bear chocolate slims
A seasonal sweet treat (Picture: John Lewis)
Buy for £5
If you visit John Lewis stores during the Christmas period, you’ll also find a Giving Tree, which will allow you to donate to the charity partners by taking a tag with a value between £5 and £50 and scanning it with your shop.
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SHOPPING: Deck the halls with bear baubles.
