Strategy offering more full-price products aims to focus on ‘quality not quantity’ of its ‘affordable luxuries’
Hotel Chocolat said it would be cutting back on discounts in the lead-up to the Christmas holiday season after swinging to an annual loss, but assured it was still on track for its busiest December yet.
The premium chocolate maker said it was planning for “reduced levels of discounting” and would sell more full-priced products, as it aimed for sales that focused on “quality over quantity” this month.
Strategy offering more full-price products aims to focus on ‘quality not quantity’ of its ‘affordable luxuries’Hotel Chocolat said it would be cutting back on discounts in the lead-up to the Christmas holiday season after swinging to an annual loss, but assured it was still on track for its busiest December yet.The premium chocolate maker said it was planning for “reduced levels of discounting” and would sell more full-priced products, as it aimed for sales that focused on “quality over quantity” this month. Continue reading…
