Greggs Bakers’ new menu and new shop locations boost sales in 2023. The high street bakery hit £609m in sales as shop openings and new menu options boost growth
The British bakery and fast food chain Greggs said it saw strong sales growth in the first 19 weeks of 2023, as it opened a raft of new shops, and new stores within petrol forecourts, and added new options to its menu.
A strong partnership with Euro Garages in 2022 has led the bakery to exposure to increasing footfall.
Total sales in the 19 weeks to 13 May 2023 were £609m, up from £495m in the previous year, despite a “challenging” macroeconomic backdrop.
Menu development to include halal options has boosted the baker’s revenue.
The chain said that “menu development” was a key factor in its growth, with sales of hot food and snacks such as chicken goujons, wedges, and pizza proving popular with customers.
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