Canadians are being advised to buy Canadian-made goods as a response to Trump’s 25% tariffs on Canadian goods.
Whiskey maker fires back after Canada pulls U.S alcohol
The maker of Jack Daniel’s isn’t happy about Canada’s latest move in the trade battle with the U.S.
Several Canadian provinces, including Ontario, have started pulling American-made alcohol from store shelves. This is their way of hitting back at US tariffs on Canadian goods, introduced by the Trump administration.
The Liquor Control Board of Ontario (LCBO), one of the world’s largest alcohol buyers, stopped selling U.S. drinks on Tuesday. Lawson Whiting, CEO of Jack Daniel’s parent company Brown-Forman, called the move “worse than tariffs” because it wipes out their sales in those markets.
Canada has already slapped a 25% tariff on U.S. alcohol, but some provinces, like Ontario and Nova Scotia, are taking things even further by banning American booze altogether. Whiting argues that this response is completely unfair and “disproportionate” to the 25% levies on Canadian goods imposed by the US.
The trade war just got personal for whiskey lovers.