Disney+ plans Netflix-style password sharing crackdown
Disney+ is preparing to follow in the footsteps of its streaming rival Netflix and will begin cracking down on password sharing from June.
CEO Bob Iger made the pledge on Thursday, as the entertainment conglomerate looks to boost subscriber growth and make the business profitable.
Netflix made the move last year and added almost 22 million subscribers in the second half of 2023.
However, it is bad news for those who rely on a friend or relative’s account to enjoy watching Disney+, which offers all the company’s films and series, including much-loved cartoons and the Star Wars franchise, alongside a range of other content including The Simpsons and Grey’s Anatomy.