CITY AM – ES-What?
More Brits believe in aliens than understand ESG: new polling
CITY AM SAYS THE CITY appears to be losing its battle to explain ‘ESG’ to normal Brits as precious few claim to know what the Square Mile’s favourite acronym even means, a new survey has suggested.
Just 13 per cent of the British public have a ‘good understanding’ of what ESG is – up only one per cent on last year – in a sign that bosses may have failed to properly explain the term, according to a survey by City comms outfit SEC Newgate.
While awareness of ESG is on the rise, still under half of people have actually heard of the acronym despite it dominating corporate lingo for the past five years.
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