Google fined in France and will pay a fine of 220 million euros (nearly $270 million) and will be forced to make changes to its huge online advertising business as part of an antitrust settlement with the French regulator AMF.
The tech giant faces multiple US lawsuits over anti-competitive behaviour and could lead to similar agreements with officials elsewhere. Facebook, the other dominant player in programmatic advertising, is being investigated separately by EU regulators over claims that its use of data gives it an unfair advantage in the business.
In a statement on Monday, France’s competition authority said it had fined Google “for abusing its dominant position” in the market for online advertising to the detriment of rival platforms and publishers.
Who are the regulators in France
The Financial Authority (Autorité des Marchés Financiers, AMF) and the Prudential Authority (Autorité de Contrôle Prudentiel et de Résolution, ACPR) are the primary financial regulators in France
Google fined in France again by French regulator
As part of the settlement agreement, Google has committed to making it easier for publishers in France to make use of its data and use its tools with other ad technologies. “We will be testing and developing these changes over the coming months before rolling them out more broadly, including some globally,” the company said in a statement.