Black Friday: Australian shoppers tipped to spend more than $6bn in four-day sales period

The Guardian says Retailers say Black Friday has gotten off to a strong start, with Australians tipped to spend a record amount as they seek savings during the cost-of-living crisis.

The Australian Retailers Association (ARA) has predicted shoppers will spend $6.36bn across the four days between Black Friday and Cyber Monday, up 3% from last year, according to their research in partnership with Roy Morgan.

The association estimated this would account for more than a quarter of all holiday purchases this year, as price-conscious shoppers use the sales period to find deals ahead of the festive season.

Paul Zahra, the ARA’s chief executive, said the four-day sale would be “more significant than ever before” given the cost-of-living crisis.

https://www.theguardian.com/business/2023/nov/24/black-friday-australia-spending-sales-deals-economy