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Bimini Bon Boulash has teamed up with French vodka CÎROC to show off the new red berry flavour in style, as part of their first ever UK campaign.
Joined by Krept and Conan and Winnie Harlow, the former Ru Paul’s Drag Race UK contestant turned red for the new flavours launch that featured the quartet parting in a London off-licence.
Aiming to celebrate those who make big moves and to inspire future generations to follow suit, the latest drinks campaign featured three new bottles – one for each famous name.
Gathering in the capital, the promotional footage showed the foursome beginning the night on separate agendas only to reunite in a unique off-licence that boasts floor-to-ceiling shelves of CÎROC bottles.
Bimini’s evening began in a less than glamorous laundrette, but true to style they brought the action in a blazing red ensemble that trailed the floor as they walked among the machines.
Tending to their load, the video showed the star sipping on a blushing red martini only to suddenly be transported to the main event’s location.
The drag icon turned red for the new vodka campaign (Picture: Ciroc)
The ad was aimed at inspiring everyone to make big moves like its ambassadors (Picture: Ciroc)
Partying in the aisles with their fellow vodka ambassadors, their red dress was complimented by Winne’s yellow tulle number and Krept and Konan’s blue co-ords.
Speaking on their involvement in the historical campaign, Bimini said: ‘I’m proud to partner with CÎROC Vodka for the Make Big Moves campaign as we share a passion for the freedom of expression and self-celebration.’
‘I’m looking forward to inspiring people to step into their own limelight with CÎROC.’
Sharing the drag queen’s ambitions to inspire, Winnie Harlow attached her name to the advertisement and fronted the pineapple-flavoured version of the spirit.
Bimini was joined by Winnie Harlow and Krept and Konan (Picture: Ciroc)
The model was dressed in yellow to represent the pineapple flavour (Picture: Ciroc)
Krept and Konan mirrored their Blue Dot bottle in similarly hued outfits (Picture: Ciroc)
Echoing Bimini, she pointed out: ‘It’s important that we celebrate ourselves, unapologetically and without limitation.’
Rounding off the star-studded cast, Krept and Konan channelled blue energy and sported the colour to show off the brand’s Blue Dot bottle.
For the rap duo, it was about ‘making big moves both in and out of the studio’ and celebrating those who embody the ‘mantra’ and ‘to inspire those who are yet to make their mark’.
CÎROC’s glittery marketing efforts were the latest in a string of celebrity vodka endorsements with Daniel Craig lending a hand to Belvedere and Olly Alexander launching his ABSOLUT limited addition bottles to accompany a choir – under the same title – that sings to amplify the voices of inspiring changemakers.
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The drag queen popped their red berry CÎROC cherry.
