Cliff Notes
- Fans embraced the rainy weather at Beyonce’s Cowboy Carter tour in London, showcasing vibrant country-themed outfits inspired by her latest album.
- The tour consists of 31 international shows, projected to generate approximately £240 million, highlighting the financial significance of touring for artists today.
- Former manager Dr Mathew Knowles noted the pressures artists face regarding ticket pricing and fan expectations, emphasizing the complexity of managing large-scale tours.
Beyonce rides into town for London leg of Cowboy Carter tour
Denim chaps and hot pants aren’t most people’s go-to outfit for standing outside on a drizzly June day in London but Beyonce fans with tickets to her Cowboy Carter tour joked they were enjoying their very own “rain-aissance”.
Referencing the singer’s 7th studio album, for Wilfy – originally from Brazil – the weather wasn’t going to dampen his spirits.
“We came to rock and this time I’m going to see her 5 times, so on Saturday I’ll be back. It’s Beyonce – this is a rain-aissance!”
Her album Cowboy Carter may be responsible for the plethora of country-themed outfits, but this is not the star’s first rodeo in terms of touring.
As an artist who’s been making music for over 25 years, this time around her 31 international shows are reportedly projected to make around £240m.
Figuring out how best to cover the costs of the massive touring infrastructure involved, make a profit whilst at the same time ensuring fans don’t feel ripped off isn’t easy to get right.
From giant trucks to a mechanical bull, Beyonce fans are promised plenty of bang for their buck and at almost three hours long, it is her longest show yet.
Enon from Israel explained he’d taken a five-hour flight and spent a day ripping and sewing his cowboy-inspired tasselled denim crop top because “Beyonce is one of a kind, she changed my life, she made me who I am, and this is our little Met Gala”.
“It takes a lot to be a good manager,” he says, thoughtfully reflecting on that time, “but it takes even more to be a great one.”
From Destiny’s Child up until 2011, he worked alongside his daughter for some of her biggest hits.
“I’m one of the best managers ever,” he says in all seriousness.
While he has a ticket to see her perform in London, he is already in town to teach students at the London College of Contemporary Music where Sky News caught up with him.