Litigants say millions of online consumers have paid too much and been denied choice
A £900m class action claim against Amazon accuses the company of pushing customers towards “offers” that benefit the online retailer, but are not good deals for users.
The complaint, which is to be filed at the Competition Appeal Tribunal, focuses on the company’s “Buy Box” feature, which artificially promotes certain items above the rest in response to user searches.
Litigants say millions of online consumers have paid too much and been denied choiceA £900m class action claim against Amazon accuses the company of pushing customers towards “offers” that benefit the online retailer, but are not good deals for users.The complaint, which is to be filed at the Competition Appeal Tribunal, focuses on the company’s “Buy Box” feature, which artificially promotes certain items above the rest in response to user searches. Continue reading…