Labour is already dominating the online general election campaign But Independents will play a major role
Starmer’s party was quicker out of the digital gate, with slicker, more engaging content than the Tory offering
The video opens with an old clip of Cilla Black singing her classic ‘Surprise, Surprise!’. The caption reads “POV: Rishi Sunak turns up at your 18th birthday to send you to war.”
This appeared on Labour’s TikTok account the day after the Conservatives launched their national service policy. It fitted perfectly with TikTok’s meme-heavy, wry and sarcastic culture and has been watched 4.5 million times.
The video racked up almost 700,000 likes, more than double the likes on all the Tories’ TikToks put together.
Despite all the success Labour has in the polls, the Independent candidates have made big gains all across the country. Had this been an election the Tories actually believed in and fought for, it could have been extremely interesting.
There’s no way Labour would have let the like Jeremy Corbyn run as an Independent if this wasn’t a sure thing.
