Boxing Day sales could prove fruitful, with many of the most popular pieces on offer
Birkenstocks, trouser suits and seam-free workout sets were three of the most purchased fashion items of 2022. For those looking to tap into trending items, the Boxing Day sales could prove fruitful, with many of the most popular pieces on offer.
I Shop Therefore I Am reads the 1987 work of Barbara Kruger. So if we are defined by what we own, what does this say about consumers in 2022?
Boxing Day sales could prove fruitful, with many of the most popular pieces on offerBirkenstocks, trouser suits and seam-free workout sets were three of the most purchased fashion items of 2022.
For those looking to tap into trending items, the Boxing Day sales could prove fruitful, with many of the most popular pieces on offer.I Shop Therefore I Am reads the 1987 work of Barbara Kruger. So if we are defined by what we own, what does this say about consumers in 2022?
Boxing Day sales could prove fruitful
With prices starting at £90, the online fashion search engine Lyst said searches for the Boston Clog style increased by 593% in the first six months of 2022. This marks the fifth time in two years it has appeared on the Lyst Index. Its taupe suede version was continually sold out, with many appearing for over double the original price on resale platforms.
Meanwhile, both Office and Amazon Fashion Europe reported Crocs as a top seller. At Office, it was the black Crocs with a faux fur lining that performed best. Much like Birkenstock, Crocs were previously popular among hospital and hospitality workers. Founded in 2002, the brand enjoyed renewed interest during the pandemic. They were the second fastest-growing brand in 2022, endorsed by everyone from Stormzy to David Hockney.
Comfort was also trending at Primark, with two loungewear items appearing in its top three products. High sales of the Snuddie – a £16 fleece-lined item Primark describes as “an oversized snuggly hoodie come blanket” – perhaps reflect consumers’ concerns over energy prices. The description also mentions keeping “toasty” and “chills at bay”.
Meanwhile, its seam-free sets, featuring crop tops, shorts and leggings, are very similar to Skims – the hugely sought-after Kardashian-founded brand. Primark prices start from £3.50 for a crop top, compared with £40 at Skims.
Elsewhere, an increased interest in workwear reflects a change in working environments as many returned to the office.
