Caption: Walkers discontinues Marmite crisps
Walkers has confirmed it is discontinuing yet another flavour of crisps, and to say fans are disappointed is an understatement.
The brand’s iconic Marmite flavour is the latest to be axed, after more than 20 years on supermarket shelves.
The manufacturer confirmed bags would be slowly disappearing from sale, telling fans ‘we are very sorry to disappoint fans of Marmite flavour Walkers crisps with this news’.
‘We know many crisp lovers will hate to see this Walkers’ flavour go,’ Walkers added in a statement. ‘This change will enable us to focus our efforts on making more of the flavours crisp fans love the most.’
The news has gone down like a led balloon on X (formerly Twitter) with Julie Swinbourne asking Gary Lineker why the flavour had to go, saying she was ‘off out to panic buy multi packs’ to console her ‘devastated son.’
‘Why are @walkers_crisps f**king us over again?’ Jamie H added. ‘Dear @walkers_crisps I hate you beyond measure.’
Another user, known only as Paul, said: ‘Walkers crisps stopping Marmite crisps? Won’t buy any Walkers crisps from now.’
While Jack O’Neil called it ‘a sad, sad day’.
The news comes just months after Walkers discontinued its Beef & Onion flavour, which was dubbed a ‘God level crisp’ by heartbroken fans on social media.
Cheese Mixups have also been axed as the brand slims down its menu, as have sizzling steak Wotsits and Max Wasabi Peanuts.
It isn’t the only brand making cuts though. In recent months Nestlé has ditched classics including Caramac and Animal Biscuits while Cadbury has bid farewell to Dairy Milk 30% Less Sugar and Cadbury Snaps.
Discontinued chocolate bars we’re still in mourning for:
Fuse
Remember this? (Picture: Ebay)
Throwing raisins, nuts, cereal pieces and fudge into the chocolate mix, Fuse certainly lived up to its name.
It was once so popular that it was even promoted to Cadbury’s crowning glory – the Miniature Heroes.
Sadly, after a 10-year run, the bar was discontinued in 2006.
It was briefly resurrected for a Halloween campaign in 2015.
Flake Snow
And this?
One of several variations on the crumbliest, tastiest chocolate, this turn-of-the-century product saw Cadbury put their white chocolate into a standard Flake.
Originally called the Snowflake, It’s also one of the few chocolate bars to make headline news – Anthea Turner and Grant Bovey were accused of cheapening the sanctity of marriage when they were pictured promoting it (inadvertently they claim) at their wedding.
Dream
The nation mourns this one (Picture: Cadbury)
The Dream also went the way of the Flake Snow, despite a high-profile tie-in with Coronation Street.
Cadbury’s white chocolate answer to the Dairy Milk was creamier and arguably tastier than Nestle’s finest, but the power of the Milkybar Kid proved to be too strong.
Rumba
Now this is proper old-school. Cadbury’s Rumba was a two-stick chocolate bar which was marketed for adults due to its unique flavouring of rum.
As its chocolate-brown wrapping suggested, the Rumba was the kind of chocolate bar that could only ever have existed in the 1970s.
Amazin’ Raisin Bar
Ring a bell? (Picture: Cadbury)
Rum was also a central ingredient to the fruit-filled chocolate bar that no doubt got grammar pedants all in a tizz in the 1970s.
The Amazin’ Raisin Bar also threw caramel, nougat, and, of course, raisins into the mix.
Back in the day cost just 5p!
Spira
What a throwback (Picture: Cadbury)
The Spira was undoubtedly the quintessential chocolate bar if you liked dipping them in your cup of tea.
Essentially two Cadbury’s chocolate fingers spiralled into straws, the Spira was once the North West’s second most popular chocolate bar, but by 2005 had fallen way behind the similarly tea-dunking-friendly Twirl.
Aztec
Once a rival to the mighty Mars bar, the Aztec offered a similar mix of chocolate, caramel and nougat.
But, like the empire it was named after, its power eventually crumbled and it was taken off the shelves for good in 1978.
Wispa Mint
Gone but not forgotten (Picture: Pinterest)
Both the Wispa and Wispa Gold have been brought back from the dead, so there’s still hope the popular mint version of the bubbly chocolate will once again grace sweet-shop shelves.
The Wispa brand’s answer to the Aero Mint was discontinued in 2003 alongside the equally tasty caramel and biscuit Bite.
Dairy Milk 30% Less Sugar
Whatever happened to this? (Picture: Cadbury)
Eagle-eyed fans may have noticed the bar has dropped off the shelves just four years after it launched in 2019.
A spokesperson for the iconic chocolate brand says this is due to a fall in demand for the less sweet treat.
Mondelez, formerly known as Kraft, the company that bought Cadbury in 2010, had initially hoped that the bar could become the chocolate version of Diet Coke and become a popular, ‘lighter’ answer to the Dairy Milk bar.
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‘Dear Walkers Crisps, I hate you beyond measure.’