We love a good eye serum, and people seem to be into this one (Picture: Invity)

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A great skincare routine can make all the difference and one of the most-hardworking products in any routine is a results-driven eye cream.

But while many formulas make big promises of reducing bags and smoothing wrinkles, it’s tried-and-tested reviews that help us determine which eye creams are worth investing in.

So our interest was piqued when we spied Invity’s Youth Activating Eye Serum which has been hailed by its users as having the ability to not only reduce eye bags significantly but also make dark circles ‘fade away’ (with *quite* the intriguing ‘click’ tube to boot).

Alright, we’re listening.

The hard-working eye cream also has some pretty impressive credentials, with the brand claiming users have seen a 36% decrease in dark circles after 28 days and a 38% decrease in eye puffiness.

Evidently, the cream has taken the beauty world by storm, quickly becoming one of the brand’s most popular products since its launch in October 2022.

Shoppers have been giving it five stars (Picture: Invity)

The serum comes in this funky pump (Picture: Invity)

One shopper commented on the product: ‘I’m a big fan of their SuperNAD mask and when they launched this eye serum, I was super excited because I have reaaaaaally bad eye bags & dark circles.

‘After using it for the past two weeks, I was really surprised that my eyebags got a lot smaller & my dark circles are fading away. I love love love this product … 10/10 would recommend!!!’

While another called it ‘Truly amazing’, adding: ‘After about 3 weeks of using this daily, I’ve noticed my eye bags decreasing in size and my dark eye circles lightening up. My eye area has also gotten smoother and softer.’

So how does it work, exactly? Invity’s Youth Activating Eye Serum has been formulated with a blend of vegan bioidentical human elastin, hero ingredient Nicotinamide Adenine Dinucleotide (NAD), as well as plankton extracts, and other natural plant-derived peptides & polyphenols.

Not only is this cocktail of wonder ingredients said to tackle fine lines, wrinkles, under-eye bags and dark circles, but it also aims to protect against sun damage and blue light.

Back up, what is vegan bioidentical human elastin?

A new buzzword in terms of skincare terminology, vegan bioidentical human elastin has some serious benefits for the delicate skin under the eye area.

Similar to collagen – another skincare ingredient favourite – elastin is also a protein responsible for giving our skin a youthful and plump appearance.

According to the brand, this powerful ingredient can increase elastin and collagen production by 50% and 68% respectively, meaning that the skin is able to repair itself more effectively for a more youthful appearance.