Peru promotes Pisco for the world, a program for small businesses

Peru has promoted a program called ‘Pisco for the world’ to promote that 50 companies from the south of the country export this typical international drink, the Ministry of Foreign Trade and Tourism reported on Friday in a statement.

Peru promotes Pisco for the world

The minister of said portfolio, Desilú León, explained that this program is in its second stage, after the first one started in 2023 to recognize the needs and problems faced by companies and identify the facilities that can be offered in the face of trade abroad.

At present, the second phase of the program offers training and technical assistance for producers to adapt their products to the demands of international markets, considering regulations and technical health and customs technical requirements.

“We are committed to continuing to position the pisco in the international are the minister.

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León stressed that, through the Commission for the Promotion of Peru for Export and Tourism (PROMPERÚ), various commercial promotion actions have been scheduled to continue promoting the Pisco during this year, such as the Foodex Japan 2025 Fair, the fair BCB Bar Convent Brooklyn 2025 and the World Brussels contest.

‘Pisco for the world’ integrates the main sectors involved in the production and marketing chain of this drink, such as the Ministry of Production and Health, Promperú and the National Superintendence of Customs and Tax Administration (SUNAT).

Also to the National Institute for the Defense of Competition and Intellectual Property (Indecopi), Postal Services of Peru (SERPOST), the National Quality Institute (INACAL) and the Technological Institute of Production.

The program also encompasses the regional governments of the main producing regions: Lima, Ica, Arequipa, Tacna and Moquegua. And this has already helped Pisqueras companies to carry out its first export through the mechanism ‘Exporta Easy’, to the United States, Spain and France.

Pisco exports reached 8.5 million dollars

According to ministry figures, Pisco exports reached 8.5 million dollars in 2024 and 65 companies shipments to the world.

The main destinations of the Peruvian flag drink were the United States (39%of the total), the European Union (32%) and Japan (10%). At regions, Ica and Lima were the main exporters of Pisco (65% and 34% of the total respectively).