Netflix is planning to introduce adverts

The Metro says Netflix has revealed plans to introduce adverts as a way to make a cheaper subscription plan available to viewers.

During a quarterly earnings call with investors, Netflix CEO Reed Hastings, explained that building adverts into the service would give consumers ‘choice’.

Hastings said he had traditionally been ‘against the complexity of advertising, and a big fan of the simplicity of subscription’.

‘But as much as I am a fan of that, I am a bigger fan of consumer choice,’ he added.

‘And allowing consumers who would like to have a lower price, and are advertising-tolerant, get what they want, makes a lot of sense.’

https://metro.co.uk/2022/04/20/netflix-is-planning-to-introduce-adverts-16498343/

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