The John Lewis advert has sparked some bizarre backlash (Picture: John Lewis)
But, despite sparking plenty of tears in recent years, John Lewis managed to spark complaints from some fans.
Meanwhile, Marks & Spencer issued an apology after criticism over their advert showing burning Christmas party hats in the colours of the Palestinian flag, amid the ongoing conflict in the Middle East.
And now, Iceland has decided to not run a Christmas advert at all this year.
In 2018, the supermarket’s advert was banned from television because it was branded ‘too political’, as it raised awareness of rainforest destruction caused by palm production.
Iceland have decided to not put out a Christmas advert this year (Picture: Dinendra Haria/SOPA Images/LightRocket via Getty Images)
Richard Walker, Executive Chairman of Iceland Foods, said: ‘We’ve received a lot of enquiries about when we’ll be airing our Christmas TV ad. This year Iceland will not be releasing one.
‘As a business we were faced with a decision. Do we spend millions creating and sharing a TV advert or do we invest the money supporting our customers during the cost-of-living crisis?
‘This was a no brainer for us. I am grateful that as a family-run company, we can make the decisions we believe are right for our business and our customers.’
FORMULA FOR CHANGE: HOW YOU CAN HELP
Join Metro.co.uk and Feed in calling on the government to urgently review their infant formula legislation and give retailers the green light to accept loyalty points, all food bank vouchers and store gift cards as payment for infant formula.
Our aim is to take our petition to No.10 to show the Prime Minister this is an issue that can no longer be ignored.
The more signatures we get, the louder our voice, so please click here to sign our Formula for Change petition.
Things need to change NOW.
The statement went on: ‘We have chosen to invest in keeping prices low for our customers – including our Christmas Bonus Cards Saving scheme – giving shoppers £15 back when they top up £100, offering a turkey roast dinner bundle for 8-10 people for just £30, slashing prices on over 1,000 household staples and expanding our £1 value range – offering hundreds of freezer fillers for just £1 or less.’
This comes after John Lewis was forced to field peculiar adverts from its 2023 Christmas advert.
The retailer’s new festive ad, titled ‘Snapper, the Perfect Tree’, has certainly divided opinion, with some loving the Little Shop of Horrors-esque tale of a sentient Venus flytrap, and others finding the tale – which features Andrea Bocelli singing the original track Festa in the background – a bit too weird for their liking.
And now some people have a problem with the family – which consists of eight-year-old actor Teddy Holton-Frances playing a young boy who brings the fast-growing plant into his family’s home, where he lives with his mother, grandmother and older sibling.
For some reason, even though there are plenty of people who live in single-parent households across the nation and the world, several people on social media were seemingly furious that there wasn’t a father or grandfather present.
John Lewis didn’t let the critical remarks about the lack of a father or grandfather go unnoticed, with an employee responding on the brand’s official account: ‘Showing a mum and a grandma, we always attempt to show a broad representation of British life across our advertising. This is a very realistic scenario for thousands of families in the UK.’
Got a story?
If you’ve got a celebrity story, video or pictures get in touch with the Metro.co.uk entertainment team by emailing us [email protected], calling 020 3615 2145 or by visiting our Submit Stuff page – we’d love to hear from you.
‘This was a no brainer for us.’