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Lizzo has claimed that her Yitty shapewear line offers customers a slimmer figure – without anyone needing a gym membership.
The About Damn Time singer shared a video on Instagram as she modeled a selection of her new Ultralift leggings and bras in different colors.
In the clip, the 35-year-old couldn’t stop raving about how well the workout gear helped to ‘snatch and lift’ her curves.
Sporting one new look, she told followers: ‘You know how they say, “Run, don’t walk”. Teleport b***h!
‘This technology snatches and lifts. The booty is lifted… booty to the sky.
‘Baby boo, it looks like we went to the gym, but we didn’t go to the gym.
Lizzo has raved about her new shapewear collection (Picture: Instagram)
‘Yes, we’re putting ourselves first this year, you guys. You don’t have to wait to feel like the best version of yourself.’
Lizzo ended the clip: ‘New Year, new year, in my Yitty.’
The Grammy-winner founded her brand in March, 2022, and has been praised by many for her efforts.
She previously explained that those behind the company were ‘doing the work’ to be inclusive, and wanted to encourage fans to feel good at all points.
Lizzo showed off the new designs in a video (Picture: Instagram)
‘This is a love letter to my big grrrls,’ she declared at the time of the launch. ‘And a welcome letter to Every Body. This is *not* an invitation to change who you are… This is an opportunity to BE who you are on your terms.
‘I don’t know about y’all— but I’m sick of people telling me how I’m supposed to look and feel about my body. I’m tired of discomfort being synonymous with sexy.
‘I don’t ever want to force people to purchase something. And I think I’ve been in the same boat. Which is why I started a brand that is just like, on your own terms.’
Lizzo launched the brand in 2022 (Picture: Instagram)
‘If it’s uncomfortable TAKE IT OFF. And if it makes you feel good PUT IT ON,’ she added.
‘@YITTY isn’t just shapewear, it’s your chance to reclaim your body and redefine your beauty standard. I love y’all.’
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