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    Canada’s prime minister Mark Carney apologises to Donald Trump over anti-tariff advert featuring Ronald Reagan

    Picture of by David Spangler
    by David Spangler
    • November 1, 2025

    TL;DR

    • Canadian Prime Minister Mark Carney has apologised to Donald Trump for an anti-tariff advertisement using a clip of Ronald Reagan and instructed Ontario Premier Doug Ford to cease its airing.
    • The advertisement prompted Trump to announce increased tariffs on Canadian goods and halt trade talks, which he deemed a reaction to “serious misrepresentation” by the Ontario government.
    • Carney’s apology was accepted by Trump, but the US-Canada trade negotiations remain suspended, highlighting ongoing tensions in relations.

    Canada’s prime minister Mark Carney apologises to Donald Trump over anti-tariff advert featuring Ronald Reagan | World News

    Canadian Prime Minister Mark Carney has apologised to Donald Trump over an anti-tariff advert featuring a clip of Ronald Reagan.

    Speaking at the Asia-Pacific summit in South Korea, he also said he had reviewed the commercial and told Ontario Premier Doug Ford not to air it.

    “I did apologise to the president,” Mr Carney said on Saturday, confirming earlier comments made by the US president on Friday.

    “I told [Doug] Ford I did not want to go forward with the ad,” he added.

    The private conversation with Mr Trump happened at a dinner hosted by South Korea’s president on Wednesday.

    The commercial, commissioned by Mr Ford, included a quote from Republican former president Ronald Reagan saying that tariffs cause trade wars and economic disaster.


    1:26

    TV advert deepens trade rift between Trump and Canada

    Mr Trump said the advert was misleading and, in response, announced that he was increasing tariffs on goods from Canada and halting trade talks with Canada.

    In a post on Truth Social, he wrote: “Because of their serious misrepresentation of the facts, and hostile act, I am increasing the Tariff on Canada by 10% over and above what they are paying now.”

    It prompted the Ontario premier to pull the ad.

    On Friday, the US president expressed his irritation at the advert but also told reporters he had accepted Mr Carney’s apology.

    “I like him [Carney] a lot but what they did was wrong,” he said.

    “He apologised for what they did with the commercial because it was a false commercial.”

    But, critically, he added that the US and Canada will not restart trade talks.

    Mr Ford has been a vocal critic of the Trump administration’s tariffs and trade policies, which are hurting Ontario’s carmakers and steel industry.

    The ad by the Ontario government has a voiceover of Ronald Reagan criticising tariffs on foreign goods while saying they cause job losses and trade wars.

    The video uses five complete sentences from a five-minute weekly address recorded in 1987, but edited together out of order.

    The ad does not mention that the former US president was explaining that tariffs imposed on Japan by his administration should be seen as a sadly unavoidable exception to his basic belief in free trade as the key to prosperity.

    Meanwhile, Mr Carney said his talks with Chinese President Xi Jinping on Friday were a turning point in relations after years of tensions.

    He also met Japan’s Prime Minister Sanae Takaichi on the sidelines of the summit.

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