Beyoncé giving away free concert tickets to London shows after poor sales

Beyoncé giving away free concert tickets to London shows after ‘poor sales’

Tickets to Beyoncé’s London shows are ‘being given away for free’ as the once dubbed ‘queen of pop’ has lost her appeal.

Beyoncé fans might be flocking to watch her perform in London this week, however free tickets are now being ‘given away’ to fill seats.

Last week the US superstar, 43, kicked off the UK leg of her Cowboy Cartertour at Tottenham Hotspur Stadium on June 5, the first of six shows she’s playing in the capital.

The concerts are her first in the UK since her Renaissance World Tour in 2023, however she’s failed to sell out any of them this time around.

But two shows in, it’s now been reported that organisers are so desperate to fill empty seats, tickets are being handed out.

Tickets for her shows began at around £100, with some VIP tickets being sold for as much as £950.

Although thousands of fans did snap them up, with the stadium having a capacity of 60,000, there are still hundreds of tickets in 75 sections left for her remaining four shows.

She’s performing six shows of her Cowboy Carter tour at Tottenham Hotspur Stadium (Picture: Cover Images)

The venue has a capacity of 60,000

The singer hasn’t sold out any of her shows in the capital. The Sun has now reported unsold tickets have been distributed to charities, to also avoid the stadium looking empty.

‘Several low-income families in the capital have been offered tickets by food banks, which help feed the needy,’ it reported.

It comes after some fans were left furious at the amounts they paid for tickets, only for prices to later be slashed.

During the presale, some had been priced at £620, but were then made available for £141.60.

A Ticketmaster spokesperson told The Sun: ‘Since tickets typically go on sale at least three to six months before the event, organisers may review prices at key points leading up to the show.’

Just a few days before the tour began, ticketholders were also left ‘annoyed’ at a last-minute change of plan.

The album saw her finally be awarded album of the year at the Grammys

Posting on X, one fan shared a notification they got from the Ticketmaster just four days before the first Cowboy Carter concert in California, informing them their seat had changed.

‘Due to changes in stage production, your original seats for the Cowboy Carter tour will now have an obstructed view.

‘The event organised has accommodated you with new seats in a comparable location on the floor.

‘Your new tickets are in your Ticketmaster account now; your original tickets are no longer valid for entry.’

In 2018 tickets for Beyoncé’s joint tour with her husband Jay-Z were given away in a car park outside Hampden Park in Glasgow after they also struggled to sell out.

Revealing the giveaway on Twitter, one fan told others to rush down to the venue you get a ticket: ‘If you are near Hampden Park go to the main parking lot they are giving out free tickets for the Beyoncé & Jay Z concert because of empty seats.’

Other fans also claimed they were being given free upgrades to VIP.

Her Renaissance World Tour happened two years ago

Despite Cowboy Carter not selling out in London, Beyoncé’s 40-song set has been praised by fans.

In Metro’s review, the singer was praised for a ‘presenting a version of the American South not as it is, but as it could be: inclusive, textured, full of contradiction and pride, defiant of unjust power structures, and rooted in the stories of people who refused to disappear – no matter how hard the world tried to erase them.’

‘It was a goose-bump-inducing pleasure to watch the icon strut the length of the stage and flip her hair, so when she joined in the choreography, it felt like staggering generosity from a star with nothing left to prove,’ it also read.

After starting in Inglewood, California, in April, the Cowboy Carter tour is scheduled to end on July 26, in Paradise, Nevada.