Holly Willoughby and Alison Hammond set the bar for the NTA arrivals (Picture: Instagram)

Alison Hammond debuted her look for this year’s National Television Awards and stunned in an all-black ensemble as she made her way to London’s O2 arena.

The 48-year-old This Morning host beamed as she posed in her black beaded gown, hoping to leave the venue victorious following her nomination for best TV presenter.

Opting for a glitzy makeup look, the star smouldered in a perfect smokey eye and showed off her dress in her latest Instagram upload.

Alison wore an embroidered black v-neck dress that hugged her figure and was complimented by an accompanying sheer cape.

The outer layer hung from her shoulders, cascaded to the floor in the luxe see-through material and was fastened onto her body by a diamonte chest piece.

She styled her hair poker straight and jazzed up the look with some silver chandelier diamond earrings.

Alison stunned in beaded black material (Picture: Instagram / Allison Hammond)

The star shared her evening wear with her social media followers and captioned the image: ‘I’m ready and off to the @officialntas so excited! Whatever happens if I forget ……thank you for getting @thismorning and me into the category’s with your votes . You are the best.’

Next to show off her glad rags was fellow This Morning alumnus Holly Willoughby, 42, who also posted her NTA gown to her social media account.

The presenter was a vision in lilac ahead of the awards show that could honour the ITV daytime fixture with a gong, following its nod.

Channelling old Hollywood, the host was almost Marilyn Monroe-like as she added soft curls to the end of her short blonde.

Holly channelled old Hollywood (Picture: Instagram / Holly Willoughby)

She chose a simple – yet oh-so-effective – floor-length mermaid-style dress that pooled out from under her feet in a purple puddle to one side.

Holly’s ensemble hugged her chest in a strapless neckline that slightly dipped in the centre and complimented her figure as it flowed to the ground.

The star kept the rest of her look plain, adding only a single diamond necklace to embellish the outfit.

Holly added a caption to her outfit of the night post that read: ‘NTA’s … lets go! To everyone who has been nominated tonight, enjoy every moment… Thank you to @patsyoneillmakeup using @beautypie @danniiwhiteman and @cilerpeksah_hairstylist for getting me glammed up… love you!!!! #hwstyle dress by @suzanneneville jewellery @mappinandwebb bag by @emmylondonofficial @officialntas.’

Got a story?

If you’ve got a celebrity story, video or pictures get in touch with the Metro.co.uk entertainment team by emailing us [email protected], calling 020 3615 2145 or by visiting our Submit Stuff page – we’d love to hear from you.

MORE : Alison Hammond has awkward moment with snubbed Big Brother co-star over NTAs

MORE : This Morning fans furious by Josie Gibson ‘snub’ after Holly Willoughby return

This Morning’s ladies are ready for their close up.