TikTok is the first digital entertainment platform to partner with the UEFA Euro 2020.
As part of its partnership with the UEFA Euro 2020, TikTok has announced a series of features and events including TikTok Live sessions, AR Filters, and Hashtag Challenges, connecting the TikTok community to the game and establishing itself as the home for football fans during the tournament.
Football content has had a rise on TikTok, with over 700m views on the #TikTokFootball hashtag in the region and 129bn views on the #football hashtag globally. To date, over 25% of top league football clubs in the UAE are on the platform including the UAE Pro League, Al Jazira, Al Ain, and Shabab Al Ahli.
As part of TikTok’s partnership with UEFA, creators will be able to make use of a range of features including AR effects, Hashtag Challenges, TikTok LIVEs, and Sounds for the community on TikTok to recreate, celebrate and amplify the action on the pitch.
Starting from June 11 until July 11, Live Talk shows will take place on TikTok throughout the course of the Euro Cup. These sessions will allow users to connect with top sports influencers and celebrities covering topics around game preparations, game reviews, access live chats with players, and a sneak peek at what happens behind the scenes at UEFA!
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