Time to roll up your sleeves and get litter-picking: the Great British Spring Clean kicks off this week.
This year, an army of roving litter heroes has pledged to pick up more than 400,000 bags of rubbish as part of the nation’s biggest mass-action environmental effort.
Keep Britain Tidy marked the occasion by revealing that 8.5 million adults – 16% of the UK adult population – get involved with litter-picking at least once every six months.
The figure rises to 20% among parents with children aged 18 or under, setting a fine example to future generations.
“It is amazing to see that so many of us are now taking action in our day-to-day lives to improve our environment,” said Keep Britain Tidy CEO Allison Ogden-Newton.
“The Great British Spring Clean is a moment when all those individuals who are now making litter-picking a part of their lives come together to show that small, individual actions, when taken collectively, can make a huge difference.”
Read more about how litter pickers are taking the rubbish crisis into their own hands.
The Great British Spring Clean runs until 6 April.