‘Covid’s ruining hot girl summer’: NHS staff turn to TikTok to dispel vaccine myths and reach young people
The i says during the past 16 months, we’ve turned to social platforms for community, laughs, and escapism like never before. Ofcom revealed that adults are now spending a quarter of their day online. NHS workers turned to social media for the same reasons, because while many of us struggled, healthcare workers have been at the sharpest end of the pandemic. The social video-sharing platform TikTok saw its UK user base grow by over 75 per cent in 2020, with 8.5 million Brits using the platform by August last year.
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