Kim Kardashian’s Skims accused of ‘greenwashing’ packaging
The Independent says KIM KARDASHIAN’S SKIMS has been accused of “greenwashing” over its packaging claims.
A new investigation by the Changing Markets Foundation found “no evidence” to support the environmentally conscious claims made by the popular shapewear and clothing brand.
SKIMS delivers its products to customers in film packaging that reads in bold, black lettering: “I AM NOT PLASTIC.”
“I am compostable made from plants,” it adds. “I will biodegrade in your home compost and in an industrial compost facility.”
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