Irn-Bru maker raises prices as UK inflation soars

The Guardian says the company behind Irn-Bru has revealed it is increasing its prices after its packaging, ingredients and energy-linked commodity costs jumped, as it raised its sales and profit estimates.

AG Barr said owing to rising costs it had put up prices “where appropriate” and signalled further price increases as it pointed to the UK’s inflation rate rising above 5%, the highest in decades.

Sales of the Scottish fizzy drink, made to a secret recipe, are likely to have been boosted in part by it becoming the talk of the recent climate summit Cop26 in Glasgow.

https://www.theguardian.com/business/2022/feb/01/irn-bru-raises-prices-uk-inflation-ag-barr-sales-profit