Can Jennifer Aniston conquer skincare?
The Guardian says Jennifer Aniston is to launch her own beauty brand, LolaVie, on Wednesday. But can the star of Friends and The Morning Show make it in the ever more crowded celebrity beauty space?
The competition is fierce, with Ariana Grande, Hailey Bieber, Kim Kardashian and Harry Styles all rumoured to be following Rihanna, Jennifer Lopez, Kylie Jenner and Alicia Keys into the skincare market.
Initially, at least, fans buy into the celebrity brand as much as the products themselves. “Fans of Hailey Bieber, who’s in her early 20s herself, care more about buying into Hailey and her ‘cool girl’ status than product efficacy,” says Allison McNamara, founder of beauty company Mara.
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