Close Menu
WTX News
    Facebook X (Twitter) Instagram
    Trending
    • Arrests made at protest for Palestine Action in London
    • Jamie Overton replaces Saqib Mahmood in England XI for third ODI
    • Sure! Here’s the text without the site name, category, date, and full stops: “It blew my mind as a kid” TV fans reveal best sci-fi series ever
    • Israel warns Gaza City residents to flee south to humanitarian area
    • Mauricio Pochettino ‘shocked’ by Daniel Levy’s Tottenham exit
    Facebook X (Twitter) Instagram YouTube
    WTX News
    • Live News
      • US News
      • EU News
      • UK News
      • Politics
      • COVID-19
      • Business
      • Tech zone
    • World news
      • Middle East News
        • UAE News
        • Palestine News
      • Europe
        • Italian News
        • Spanish News
      • Africa news
      • South America
      • North America
      • Asia
    • News Briefings
      • UK News Briefing
      • World News Briefing
      • Live Business News
    • Sports
      • Football News
      • Tennis
      • Women’s Football
    • MY World
      • Climate Change
      • In Review
      • Expose
      • Special Reports
        • Conscience Convoy
        • Rohingya Report
    • Entertainment
      • Insta Talk
      • Royal Family
      • Gaming News
      • TV Shows
      • Streaming
    • Lifestyle
      • Fitness
      • Fashion
      • Cooking recipes
      • Luxury
      • Money Saving Expert
    • Travel
      • Culture
      • Holidays
    • Sign Up
      • Log In
    WTX News
    • Live News
    • World news
    • News Briefings
    • Sports
    • MY World
    • Entertainment
    • Lifestyle
    • Travel
    • Sign Up
    Home - UK News - Brazilian butt lift adverts banned in the UK – here’s why

    Brazilian butt lift adverts banned in the UK – here’s why

    Brazilian butt lift adverts banned in the UK – here’s why

    Brazilian butt lift adverts banned in the UK – here’s why

    • WTX News Editor
    • April 16, 2025
    • 9:29 am
    • No Comments

    Cliff Notes

    • The Advertising Standards Authority (ASA) has prohibited six BBL providers from using misleading ads that apply pressure on consumers to book cosmetic surgery without adequate consideration of the risks involved.
    • Ads promoting “instant results” and time-limited discounts were deemed in violation of regulations for potentially trivialising cosmetic surgery’s risks.
    • The ASA’s proactive monitoring system identified troubling promotional posts, leading to official actions against advertisers that failed to respond or comply with guidelines.

    Brazilian butt lift adverts banned in the UK – here’s why | UK News

    The procedures, known as BBLs for short, involves injecting dermal filler into the bottom to enhance its volume and shape.

    But according to the Advertising Standards Authority, a slew of promotional posts on Facebook and Instagram broke the rules – and featured time-limited discounts that could rush consumers into making decisions.

    Six BBL providers were told their ads must not appear in their current form again, as they could pressure women into booking cosmetic surgery “without taking sufficient time to consider the consequences”.

    The watchdog added: “Undertaking cosmetic surgery should have been portrayed as a decision that required time and thought from consumers before proceeding, because of the risks involved.”

    Others urged potential customers not to miss an “exclusive opportunity to get that perfect peachy look” – and warned “limited space” was available on certain days.

    An ad promoting “instant results” to “treat hip dips” and “increase bum volume” was also in breach of ASA guidelines.

    The regulator said the promotional posts were identified by a monitoring system that uses artificial intelligence to proactively search for problematic ads.

    Beautyjenics, Bomb Doll Aesthetics, Ccskinlondondubai, EME Aesthetics, Dr Ducu and Rejuvenate Clinics were all found in breach – but three of these providers did not respond to the watchdog’s inquiries.

    Rejuvenate Clinics said it will remove all references to time-limited offers, and make clear in the future that surgery is carried out by a medical professional.

    EME Aesthetics stressed consumers are under no obligation to book procedures – and disagreed that its ad pressured them or trivialised the risks of cosmetic surgery.

    Dr Ducu said its Black Friday deals were designed to give women an opportunity to access its services at discounted rates, with consumers always encouraged to make informed decisions without pressure.

    The ASA said it was concerned that the other three companies had failed to respond – and showed “apparent disregard” for the advertising code.

    Last year, one woman needed hospital treatment after undergoing a Brazilian butt lift at a hotel in Glasgow – with officials warning the consequences “can be painful, disfiguring and require emergency medical treatment”.

    Meanwhile, Health Secretary Wes Streeting has urged Britons to think twice before travelling abroad for such procedures, adding they should be wary of offers that seem “too good to be true”.

    The Advertising Standards Authority (ASA) has prohibited six BBL providers from using misleading ads that apply pressure on consumers to book cosmetic surgery without adequate consideration of the risks involved.
    Advertisment
    News Headlines
    Arrests made at protest for Palestine Action in London

    Arrests made at protest for Palestine Action in London

    Israel warns Gaza City residents to flee south to humanitarian area

    Israel warns Gaza City residents to flee south to humanitarian area

    Save 70% on VIP subscription
    News Briefings - the way to a better life
    News Briefings - the way to a better life
    Advert by Sponsors
    More from WTX News
    The latest gaming news - with game reviews and tips and tricks. updated 24 hours a day.
    The latest gaming news
    Hot off the press!
    • Arrests made at protest for Palestine Action in London September 6, 2025
    • Jamie Overton replaces Saqib Mahmood in England XI for third ODI September 6, 2025
    • Sure! Here’s the text without the site name, category, date, and full stops: “It blew my mind as a kid” TV fans reveal best sci-fi series ever September 6, 2025
    • Israel warns Gaza City residents to flee south to humanitarian area September 6, 2025
    • Mauricio Pochettino ‘shocked’ by Daniel Levy’s Tottenham exit September 6, 2025
    wtx news brings you the latest news, a UK news briefing, Sports analysis, and premier league news with a special round-up of Business and crypto updates
    Facebook X (Twitter) TikTok Instagram

    News

    • World News
    • UK News
    • US News
    • EU News
    • Business
    • Opinions
    • News Briefing
    • Live News

    Company

    • About WTX News
    • Register
    • Advertising
    • Work with us
    • Contact
    • Community
    • GDPR Policy
    • Privacy

    Services

    • Fitness for free
    • Insta Talk
    • How to guides
    • Climate Change
    • In Review
    • Expose
    • NEWS SUMMARY
    • Money Saving Expert

    News delivered to your inbox

    Copyright WTX News 2025

    • Privacy Policy
    • Terms

    Type above and press Enter to search. Press Esc to cancel.