Jessica Caldwell had a ‘spiritual awakening (Picture: Tom Wren / SWNS)
A beautician swapped manicures for tarot cards, when she left her job to become a full time witch.
Jessica Caldwell, 29, says she had a ‘spiritual awakening’ while scrolling on Instagram during a shift as a nail technician.
After purchasing witchcraft books online, she discovered her talent for reading tarot cards and ‘fell in love with crystals’.
Now, she works via social media, reading tarot cards for celebrities, models and influencers.
The full-time witch, from Swansea said: ‘I’ve always been a witch – I just never had the tools to utilise my power until now.
‘Intuition is a powerful tool that I never realised I used in my daily life. Now I utilise it within my readings with complete strangers.
She discovered her talent for reading tarot cards and ‘fell in love with crystals’ (Picture: Tom Wren/SWNS)
‘I only work on Instagram and am earning three times more than I was before working in a salon.’
Jessica was working six days a week in a salon near her home until December 2019, when she discovered a paranormal group on Facebook.
Intrigued, she bought a collection of crystals and a set of tarot cards from Amazon that same day.
Jessica, who is currently in a relationship, said: ‘The Facebook group was filled with posts where people explained their journeys into witchcraft. It fascinated me and I felt really drawn to know more.
‘I purchased crystals, tarot cards and a few herbs.’
And Jessica freely admits that she wasn’t convinced by what she was reading.
‘At first I was extremely skeptical, but I was really curious,’ she says. ‘On my breaks at work in the salon I’d be researching tarot cards and crystals, I became obsessed.
She now earns £7k a month as a witch (Picture: Tom Wren/SWNS)
‘I felt like it was a pull towards it all, it felt really natural to me.’
Eventually, in January 2020, Jessica reached out to friends and family and asked if they’d like a free reading.
After a year of practicing on pals, she set up an Instagram account, in January 2021, offering white witch and tarot card services, and was instantly bombarded with requests for readings.
First Jessica would select tarot cards for her customers, and then record her readings, which are usually five to ten minutes long, via voice memo. She charges between £5 to £60 per reading.
She explained: ‘It just exploded online, within six months I had 16,000 followers.
‘I realised I’d have to start charging for my time as I was getting so busy.
‘I had this woman approach me for a reading and I kept getting the name Steve.
‘Eventually I had to say something – which she revealed was the name of her partner. I was spooked but amazed by my intuition.’
In January 2021, Jessica’s client base became so large she decided to pursue witchcraft full time.
‘My friends and family we’re worried when I started working full-time. But once I started to earn good money they supported me,’ she says.
Jessica, who now works 10 hours a day, said: ‘Clients often ask about love.
‘People want to know what their partner thinks about them. Sometimes I do have to tell them the brutal truth.
‘Some people just want a nice chat which can be just as helpful as a reading.’
And Jessica offers other spooky services too.
Jessica wants other women to listen to their intuition (Picture: Tom Wren/SWNS)
‘I also give free advice on spell work and spirituality,’ she says. ‘I show people how to create protection charms. I even show them how to attract people to you.
‘I’ve had a few trolls, but my clients have been respectful and lovely.’
Alongside the financial benefits, Jessica is able to work from home while ‘picking and choosing’ her own hours.
And with intuition, a set of tarot cards and crystals, Jessica encourages other women to join the world of witches.
Jessica said: ‘It’s really changed my life, it’s my calling.
‘I do always encourage other women to give it a try, I’ve been on such a journey of discovery.
‘A reading can discover so much about someone’s life. It’s like therapy for them.
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‘I always get people crying, saying that I’ve changed their life.
‘Additionally, I do everything within the comfort of my own home. I don’t see myself ever going back to salon.
‘I wish more women and man would trust their intuition. It’s a powerful tool when used properly.’
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She says witchcraft has changed her life.