President of business operations Chris Heck says:
“Our priority will always be to match our collective ambition while ensuring that we are able to increase stadium capacity each season and provide the best matchday experience for all our fans.”
Aston Villa defend Champions League ticket prices
The BBC Sport article discusses Aston Villa defending their Champions League ticket prices following backlash from fans. The club is charging up to £97 per ticket for home matches, with discounted rates for season-ticket holders. Villa justifies the high prices by stating they need to generate revenue to stay competitive and comply with financial fair play (FFP) rules, which prevent owners from covering financial shortfalls. The club faces criticism from fan groups, like the Football Supporters Association, who accuse them of exploiting fan loyalty. Despite the backlash, Villa emphasises the need to balance sporting ambitions with financial stability.
