- Smallholder farmers in Tanzania face difficulties accessing digital agriculture services
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If you ever come across Dame Joanna Lumley, do not do this… (Picture: Daniel Loveday/Comic Relief/Getty Images)
Dame Joanna Lumley dubbed it ‘creepy’ when fans take secret photographs of her.
The Absolutely Fabulous star, 77, is always happy to get a picture with a passer-by – as long as she knows about it.
What she can’t stand is when people film or take pictures of her without her permission.
She also has a brilliant reaction when she notices people doing just that.
‘I never mind doing photographs with people, but what I don’t like is when they steal them,’ she explained to Sky News.
‘They don’t ask, you can just see them quietly at a dinner table, going like that [gestures taking a photo] across the restaurant.
Dame Joanna doesn’t like it when fans take secret photos of her (Picture: Hoda Davaine/Dave Benett/Getty Images)
She’s more than happy to pose with fans if they ask (Picture: Victoria Jones-Pool/Getty Images)
‘I walk over and say, “Shall we do a proper picture?” And they get a bit flustered and say, “Oh, I didn’t want to disturb you,” you know? But that’s creepy.’
Dame Joanna finds the constant use of cameras on phones ‘intrusive’ and said it gives her the feeling everyone is being watched to some extent nowadays.
But it’s not just fans this certified national treasure has a problem with in this respect – she doesn’t even like supermarket CCTV cameras.
‘There’s a feeling of being watched, if you’re in a room where there’s a camera – you know you’re being watched… it’s odd,’ she explained.
Dame Joanna is stars in the hit Netflix show of the moment, Fool Me Once, alongside Michelle Keegan.
The Harlan Coben thriller follows Maya Stern (Michelle) as she tries to come to terms with her husband Joe’s murder.
Enter mother-in-law Judith Burkett, who is expertly portrayed by Dame Joanna with her trademark wit and feisty character.
Dame Joanna stars in Netflix’s Fool Me Once alongside Michelle Keegan (Picture: ishal Sharma/Netflix)
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The thriller also stars Utopia actor Adeel Akhtar, the BBC’s His Dark Materials actress Jade Anouka, and The Hobbit trilogy star Richard Armitage.
Judith and Maya have a fractured relationship in the series, and Coronation Street star Michelle previously said it was difficult saying some of her lines to such an iconic actor as Dame Joanna.
Speaking on The One Show, Admitted admitted she dreaded having to fire expletives at Dame Joanna, as she said: ‘Honestly, when I read the script, I was like, “Oh no, oh no!”‘
‘We had a bit of a laugh, didn’t we, when we were rehearsing? I don’t think I said it when we were in rehearsals, I was like, “I can’t! I can’t!”‘
Dame Joanna admitted it was a shock, as she added: ‘When it’s not used very often, bad language comes… it slaps out of the screen at you, it does.’
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Get you up to speed: Tanzania’s smallholder farmers struggle to benefit from digital agriculture
Smallholder farmers in Dodoma region, Tanzania, are struggling to benefit from digital agriculture services such as M-Kilimo and e-Kilimo due to a lack of training and delayed responses to inquiries. Farmers like Theresia Abel Nyoka and Jeremiah Luwe report that the available information is often too late to be useful, highlighting deficiencies in the government’s agricultural digital initiatives.
The $3.62 million Data for Digital Agricultural Transformation Joint Programme, initiated in September 2024, aims to enhance agricultural data systems and improve digital literacy for 500,000 farmers over three years. Despite having around 7.2 million registered farmers on M-Kilimo, a recent study revealed approximately 400,000 incomplete registrations and noted significant barriers to digital literacy and access among farmers.
The Ministry of Agriculture is investing $3.62 million in the Data for Digital Agricultural Transformation Joint Programme, set to run from September 2024 to August 2027, aimed at enhancing agricultural data systems and improving digital literacy among farmers. Praygod Malisa, an agriculture specialist, urged that programmes should be assessed based on their impact, emphasising the importance of understanding how many farmers benefit from these initiatives.
What remains unclear — The Ministry of Agriculture has not clarified how many farmers effectively leverage the M-Kilimo and e-Kilimo platforms for improved decision-making in agriculture.
Smallholder farmers in Tanzania face difficulties accessing digital agriculture services
EconomyTanzania’s smallholder farmers struggle to benefit from digital agriculture
Poor training and delayed responses leave farmers struggling to access useful market information.
Published On 6 Nov 20266 Nov 2026
Dodoma region, Tanzania – Theresia Abel Nyoka has received messages on her phone about M-Kilimo and e-Kilimo, digital services designed to help farmers, but she has never registered for either.
“It is simply because we have not been given education. I do not know their importance or benefits,” she told WTX News by phone from Paranga village in central Tanzania’s Dodoma region.
M-Kilimo, a Ministry of Agriculture mobile service, provides market information and farming advice, allows farmers to advertise produce and enables them to ask agricultural extension workers for help. The broader e-Kilimo platform brings government agricultural services together through a website and smartphone app.
Nyoka instead relies on a system she understands. She takes her produce to a warehouse operated through her Agricultural Marketing Cooperative Society (AMCOS), where farmers pool crops for sale at organised auctions during the marketing season.
Jeremiah Luwe, 49, a maize and pigeon pea farmer from Ngomai village in Kongwa district, has tried using M-Kilimo on his smartphone. But he says responses to questions about markets and agricultural inputs can take up to two weeks.
“Sometimes the information arrives too late to be useful. The government should provide a faster system that responds on time and connects us to markets and other farmers,” he told WTX News.
Luwe continues to rely on public meetings, auctions and media reports for market information.
Their experiences highlight a challenge for Tanzania’s digital agriculture initiatives: Making services available does not guarantee that farmers know how to use them or receive information when they need it.
The government is investing in the sector through the $3.62m Data for Digital Agricultural Transformation Joint Programme, which runs from September 2024 to August 2027. The programme aims to strengthen agricultural data systems and expand access to digital services, with targets of improving digital literacy for 500,000 farmers and training 500 government extension workers.
The Ministry of Agriculture did not respond to requests for comment on farmers’ concerns about training and the performance of M-Kilimo and e-Kilimo.
Registration does not guarantee use
A 2024 study drawing on Ministry of Agriculture information reported about 7.2 million registered farmers on M-Kilimo, alongside 9,985 extension workers and experts, 24,523 customers and 26,927 sellers of agricultural products.
The platform had recorded 75,623 advisory consultations, of which 73,839 had received replies, the study found. However, the figures do not establish how many farmers actively used the service or whether its responses helped them make better farming and marketing decisions.
The study also identified about 400,000 incomplete registrations and documented challenges with digital literacy and access. Some farmers struggled to use the USSD service, which allows people to access certain functions through basic mobile phones without an internet connection. No comparable figures have been published for e-Kilimo.
In Kingale village, Adam Rashidi grows pigeon peas and sesame on more than six hectares (15 acres). He uses a basic mobile phone and obtains market information through organised auctions. He also knows the traditional market, where buyers get produce directly from farms.
“If I am given education, I can register,” he told WTX News. He could not name anyone in Kingale who used M-Kilimo or e-Kilimo.
Shaban Omary, another pigeon pea farmer, has no smartphone and gets price information from television. Although M-Kilimo offers access through basic phones, the 2024 study found that some users struggled with the service.
“If I knew how to use it, it would help me because I would know more and it could help me move forward,” Omary said.
Shaban Ndatwa, chairman of the Kingale AMCOS, has attended seminars on the Tanzania Mercantile Exchange (TMX), the country’s commodity exchange, but says he has not registered and has never received training on how to use it.
“I can see that people still do not understand the systems properly,” he said.
Praygod Malisa, an agriculture specialist with Rikolto East Africa in Tanzania, said larger farmers often have better access to market information.
“They know where buyers are, hold contracts and can afford to store produce until prices rise,” he told WTX News. “Smallholders may not know where to find markets and often sell quickly because they need money.”
Digital tools could help narrow that gap, Malisa said, but only if farmers can use them. He cited training, smartphone and SIM-card access, connectivity and cost as barriers, and urged programmes to reach farmers in their villages.
“If farmers do not know the technology, it has no benefit for them,” he said.
Malisa also called for programmes to be assessed on their impact rather than registration figures alone. “We need to know how many farmers were reached, how many benefitted and whether there is real data and evidence of success,” he said.
Building on existing market systems
Digital services are not the only way farmers obtain market information. Cooperatives and organised commodity markets already connect smallholders with buyers.
The Warehouse Receipts Regulatory Board, a government agency under the Ministry of Industry and Trade, oversees a system that allows farmers to deposit produce in licensed warehouses. The Tanzania Mercantile Exchange provides an organised marketplace for commodity trading, including produce stored under the warehouse receipt system.
These arrangements give farmers established routes to market. Digital services could complement them by helping farmers access timely price information, identify buyers and explore markets beyond their immediate areas.
“Farmers need information about prices, buyers and markets beyond their immediate areas to make better production and marketing decisions,” said Kadeghe Goodluck Fue of Sokoine University of Agriculture.
Vedalinda Asiya, 35, a sesame and maize farmer from Chilanjilizi village in Kongwa district, registered for M-Kilimo after a friend introduced her to the platform. But she says it has not provided the market prices and timely agricultural information she needs. The main benefit she has experienced is information about subsidised fertiliser, which she followed up on and obtained.
“I have not seen its direct benefits. It does not give me market information, particularly prices. I have only seen information about subsidised fertiliser, which I followed up on and accessed,” she told WTX News.
Mahadia Tunga, cofounder and executive director of the Tanzania Data Lab, said digital services could become more accessible by working through communication networks that farmers already trust.
She suggested using WhatsApp groups run by extension officers and combining digital services with offline information and support from local enterprises and agricultural officers.
“Utilise existing, deeply embedded social architectures … to make information accessible, highly conversational and interactive,” she told WTX News.
None of the farmers interviewed could identify someone they knew who had earned more through M-Kilimo or e-Kilimo. That does not establish that the platforms have failed nationally, but it highlights the difference between registering farmers and demonstrating tangible benefits.
For Ndatwa, the potential remains worth exploring.
“I really want to learn. If I am given training on how M-Kilimo and e-Kilimo work, I believe they would help me a lot and open me up to many things I do not know, including information on agricultural input subsidies and markets,” he said.
This article is published in collaboration with Egab.
To have to pull out of an Olympics on the eve of being set to compete is not a nice thing to have to do, but I’m back and setting my sights on the future.
I took a holiday and am beginning to move on after my hamstring injury denied me the chance to run in Paris and go for a first Olympic medal. It’s not been an easy time, for sure.
My girlfriend and I went to Sardinia for a break after I had to admit defeat and pull out of the 800metres but the Olympics was inescapable. It was on in all the bars and naturally you get invested in the sport you’re watching.
It is not an easy thing to avoid! But both of us really got into it. It looked like a class Games and I wanted to know how people were getting on and watched the 800m. What an event. The final looked tough.
In the 1500m, I was surprised by Cole Hocker’s victory but the American always had a chance of gold as he is a quick finisher.
On form, it looked like Jakob Ingebrigtsen’s to lose at the bell and that was also true until 100m to go. But you can never underestimate the quality of the athletes behind. It was insane to see four people sprinting in a race that was so quick and in which Josh Kerr ran a British record.
I’m really pleased for Josh and what he achieved in Paris, and look forward to sharing the track with him again soon.
Not being able to compete was sad for me, the cruellest of ways for my journey to Paris to end. I’d been through a lot over the past couple of years and the calf injury I’d had before the British trials had to be handled carefully.
What I decided to do was a three-week crash course of training in St Moritz. I still felt competing could be a risk but it was one I was prepared to take.
Training for the 800 is really hard on the body but I’d just had one of the best sessions I’ve ever had, only for my glute to tighten in the last 200m.
I had a scan the next day and my doctor asked me to do a Zoom call with him at 6pm the same day. I knew it could be the worst news. There were no pleasantries, no small talk like usual, just straight down to business. It became pretty clear I wouldn’t be racing at the Olympics.
Jake Wightman beats Jakob Ingebrigtsen to the 1500m world title in 2022 and hopes to be challenging for top honours again soon (Picture: PA)
I knew I was in shape for what I wanted to do so that part doesn’t hurt, I just struggled to keep my body together. When it lets you down it’s easier to process in some ways. I didn’t miss the Games because I wasn’t good enough.
So what next? I’ve now had time to re-evaluate and at 30 my priority has to be medical support so I am relocating to Manchester in a bid to squeeze as much as I can out of my remaining years in the sport.
I feel I need to be closer to my physio there because I can’t have a third straight year like this in 2025 with a world championships in a year’s time.
I’ve decided I will aim to be at the LA Olympics in 2028 but I will take it year by year. I know it would be very difficult to come back if I had another big injury.
Now it’s about proving I can still do it and I want to do another Olympic cycle.
Now it’s about proving I can still do it and I want to do another Olympic cycle. Our only athletics gold in Paris came from Keely Hodgkinson, who is based in Manchester, and every physio I’ve ever had is up there so something has been telling me it’s time for a change.
I’ll still be coached by my Dad Geoff despite the move and I know we’ll make it work.
I fully intend to return to the level I know I can compete at over the coming months and be competitive and give myself a shot at Los Angeles. It’s time to move on.
Committed to wellness in its purest form, Puresport exists to empower individuals with transformative natural supplements and a community dedicated to sharing experiences and knowledge. Our vision is to inspire and support everyone in their journey to achieve optimal health and performance.
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