Oscars 2022: How the Academy is trying to stay relevant
BBC News says The 94th Academy Awards take place this Sunday. But with last year’s viewing figures at an all-time low, organisers are under pressure to make the ceremony relevant again, particularly to younger audiences.
There used to be a hundred reasons to sit down and watch the Oscars.
In a pre-social media age, it provided a rare opportunity to glimpse the world’s biggest film stars gathered in the same place; to see what they were wearing and (for masochists) to hear their speeches.
Secondly, it was a place to catch clips of the year’s most acclaimed films, long before YouTube made trailers available on demand.
https://www.bbc.co.uk/news/entertainment-arts-60616273
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