What is Rumble, the video-sharing platform ‘immune to cancel culture’?
The Guardian says Rumble, the video-sharing platform where Russell Brand has 1.4 million followers, may not be a household name but it has grown in popularity – especially among those from the right and “alt-right” – as a place said to be “immune to cancel culture”.
Now Brand has had his YouTube channel demonetised after sexual assault allegations, which he denies, the comedian is expected to continue to profit from Rumble. But what is it and why is it on the up?
What is Rumble and who owns it?
Founded in 2013 by a Canadian entrepreneur, Chris Pavlovksi, Rumble was designed to be an alternative to YouTube for small content creators. But it quickly began to pride itself on being the opposite of other tech firms.
According to Rumble’s website, it is “immune to cancel culture” and aims to “restore the internet to its roots by making it free and open once again”. Pavlovksi has described it as “neutral”.