UK polls point to a massive win for Labour. The party doesn’t want voters to think victory is a done deal

UK polls point to a massive win for Labour. The party doesn’t want voters to think victory is a done deal

There’s been one main narrative since the U.K.’s Conservative Prime Minister Rishi Sunak called a general election back in May — that the opposing Labour Party would win the vote with a landslide.

While voter polls may have differed in scale and methodology, the results have pointed in one direction, showing that the center-left Labour Party has around a 20-point lead on its main rival, the Conservatives. Labour is on track to win around 40% of the vote while roughly 20% of the support is projected to go to the Tories, according to a Sky News poll tracker.

Labour candidates and leader Keir Starmer have been keen to play down the level of support that the party enjoys, fearing voter complacency and the appearance of “having it in the bag” — a stance that could prompt voter apathy and a lower turnout of supporters at the polls, or a backlash from Conservative-inclined sections of the electorate.

“The Labour Party wants to be able to be convince voters that it’s absolutely central that they turn out and vote, because otherwise the Tories will win, and the Tories are desperate for people to think that they have still got a chance, and therefore it’s worth turning up,” Britain’s top polling expert John Curtice told CNBC.

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